福州一永辉超市突然闭店？或对标胖东来“爆改”！
<p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">“旅了个游回来</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">家门口的超市居然不见了？”</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">26日晚上</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">家住金山公园道一号小区的市民梁女士</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">在金山永辉广场门口绕来绕去</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">找不到自己熟悉的超市入口</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">急得团团转</span></p><p style="text-align:justify;"><br/></p><p style="text-align:justify;line-height: 2em;"><span style="font-size: 16px;caret-color: red;">25日开始，很多居住在金山片区的市民发现，熟悉的永辉超市公园道店关闭了。对此，永辉超市方面很明确地表示：“不是关店。”原来，从8月25日开始，该门店将进行闭店调优整改，</span><span style="color:#d32a63;"><strong><span style="font-size: 16px;caret-color: red;">9</span></strong><strong><span style="font-size: 16px;caret-color: red;">月12日</span></strong><strong><span style="font-size: 16px;caret-color: red;">全面恢复营业</span></strong></span><span style="font-size: 16px;caret-color: red;">。</span></p><p></p><p style="text-align:justify;"><br/></p><p><br/></p><section data-role="title" data-tools="135编辑器" data-id="144825"><section style="margin: 10px auto;display: flex;justify-content: center;"><section style="display: flex;flex-direction: column;"><section style="padding-right: 30px;z-index: 5;"><section style="width: 18px;margin-left: -9px;margin-bottom: -9px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 29 24.69" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M3.91,6.9A14.26,14.26,0,0,0,1,16a8.42,8.42,0,0,0,1.83,5.49,5.63,5.63,0,0,0,4.5,2.23,5.23,5.23,0,0,0,5.61-5.34,5.42,5.42,0,0,0-1.36-3.76,4.7,4.7,0,0,0-3.67-1.51,3.08,3.08,0,0,0-.9.11,1.87,1.87,0,0,0-.61.25A8.14,8.14,0,0,1,8.05,9.28a12.65,12.65,0,0,1,4.89-4.15l-2-3.83A18.85,18.85,0,0,0,3.91,6.9Zm14.61,0A14.26,14.26,0,0,0,15.61,16a8.42,8.42,0,0,0,1.83,5.49,5.6,5.6,0,0,0,4.5,2.23,5.33,5.33,0,0,0,4.17-1.58,5.41,5.41,0,0,0,1.44-3.76,5.38,5.38,0,0,0-1.37-3.76,4.6,4.6,0,0,0-3.59-1.51,2.79,2.79,0,0,0-1.59.36,8.18,8.18,0,0,1,1.66-4.16,12.54,12.54,0,0,1,5-4.15L25.54,1.3A18.77,18.77,0,0,0,18.52,6.9Z" style="fill:#ffdf61;stroke:#fff;stroke-width:2px;fill-rule:evenodd;"></path></g></g></svg></section><section><section style="background-color: rgb(68, 173, 255);padding: 6px 15px;border-radius: 5px;"><section style="font-size: 16px;color: #ffffff;text-align: center;"><strong data-brushtype="text">永辉超市公园道店闭店调改</strong></section></section><section style="width: 0px;height: 1px;border-left: 7px solid transparent;border-right: 7px solid transparent;border-top: 7px solid rgb(68, 173, 255);margin-left: 10%;overflow: hidden;"><br/></section></section></section><section style="padding-left: 30px;margin-top: -12px;"><section><section style="background-color: rgb(232, 249, 255);padding: 6px 15px;border-radius: 5px;"><section style="font-size: 16px;color: rgb(65, 149, 243);text-align: center;"><strong data-brushtype="text">员工加薪提升福利</strong></section></section><section style="width: 0px;height: 1px;border-left: 7px solid transparent;border-right: 7px solid transparent;border-top: 7px solid rgb(232, 249, 255);margin-left: auto;margin-right: 15%;overflow: hidden;"><br/></section></section><section style="width: 18px;margin-left: auto;margin-top: -15px;margin-right: -10px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 29.2 24.86" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M25.27,17.91A14.39,14.39,0,0,0,28.2,8.78a8.37,8.37,0,0,0-1.85-5.52A5.63,5.63,0,0,0,21.82,1a5.4,5.4,0,0,0-4.17,1.6,5.38,5.38,0,0,0-1.48,3.78,5.48,5.48,0,0,0,1.37,3.79,4.76,4.76,0,0,0,3.7,1.52,3.2,3.2,0,0,0,.91-.11,2,2,0,0,0,.61-.25,8.11,8.11,0,0,1-1.66,4.18,12.78,12.78,0,0,1-4.93,4.19l2,3.85A18.92,18.92,0,0,0,25.27,17.91Zm-14.72,0a14.39,14.39,0,0,0,2.93-9.13,8.37,8.37,0,0,0-1.85-5.52A5.63,5.63,0,0,0,7.1,1,5.36,5.36,0,0,0,2.9,2.6,5.44,5.44,0,0,0,1.45,6.38a5.48,5.48,0,0,0,1.37,3.79,4.68,4.68,0,0,0,3.63,1.52A2.77,2.77,0,0,0,8,11.33a8.11,8.11,0,0,1-1.66,4.18,12.56,12.56,0,0,1-5,4.19l2.11,3.85A18.92,18.92,0,0,0,10.55,17.91Z" style="fill:#ffdf61;stroke:#fff;stroke-width:2px;fill-rule:evenodd;"></path></g></g></svg></section></section></section></section></section><p><br/></p><p style="text-align:center;line-height: 2em;"><span style="font-size: 16px;caret-color: red;"><br/></span></p><p style="text-align:center;line-height: 2em;"><span style="font-size: 16px;caret-color: red;letter-spacing: 0.034em;">永辉超市公园道店于2010年开业</span><br/></p><p style="text-align:center;line-height: 2em;"><span style="font-size: 16px;caret-color: red;">这家开了14年的门店<br/></span></p><p style="text-align:center;line-height: 2em;"><span style="font-size: 16px;caret-color: red;letter-spacing: 0.034em;">为什么突然闭店调改呢？</span><br/></p><p><br/></p><p><br/></p><section data-tools="135编辑器" data-id="147335"><section style="margin: 10px auto;background-color: rgb(243, 248, 253);border-radius: 15px;padding: 10px;"><section style="margin: 10px auto;display: flex;justify-content: flex-start;"><section><section style="display: flex;align-items: center;"><section style="flex-shrink: 0;margin-right: -40px;"><section style="width: 50px;height: 50px;border-radius: 100%;background: linear-gradient(to top, rgb(113, 141, 255), rgb(164, 226, 255));display: flex;justify-content: center;align-items: center;"><section style="width: 40px;height: 40px;border-radius: 100%;background-color: rgb(242, 248, 253);overflow: hidden;"><br/></section></section></section><section style="background-color: rgb(241, 248, 253);border-radius: 25px;padding: 7px 20px;"><section style="font-size: 16px;color: #333333;text-align: center;"><strong data-brushtype="text">在公告中，永辉表示</strong></section></section><section style="flex-shrink: 0;"><section style="width: 20px;"></section></section></section></section></section><section style="background-color: rgb(255, 255, 255);padding: 15px 10px;border-radius: 10px;"><section data-autoskip="1" style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background-color: transparent;"><p style="line-height:2em;"><span style="font-size:16px;">为给大家带来更优的商品、更好的服务、更舒适的环境，决定对永辉超市公园道店进行一次全面的门店调优整改。</span></p><p><br/></p><p style="line-height:2em;"><strong style="font-size: 16px;line-height: 1.75em;"><span style="background-color: rgb(211, 42, 99);color: rgb(255, 255, 255);">商品方面</span></strong><span style="font-size:16px;">：保障民生需求，补充商品功能，保留一线品牌，优选特色、质量可靠的商品，对品质没有保障的商品坚决淘汰。同时规划补充时尚商品品类，另外还会增加现场加工即食类食品、增加传统美食、永辉堂食和海鲜厨房等。</span></p><p><br/></p><p style="line-height:2em;"><strong style="font-size: 16px;line-height: 1.75em;"><span style="background-color: rgb(211, 42, 99);color: rgb(255, 255, 255);">价格方面</span></strong><span style="font-size:16px;">：优化采购渠道，过滤商品价格，保证实实在在的商品定价，合理的利润。</span></p><p style="line-height:2em;"><br/></p><p style="line-height:2em;"><strong style="font-size: 16px;line-height: 1.75em;"><span style="background-color: rgb(211, 42, 99);color: rgb(255, 255, 255);">环境方面</span></strong><span style="font-size:16px;">：调改卖场布局，不再强制动线，提供安全、方便、舒适的购物环境。</span></p><p><br/></p><p style="line-height:2em;"><strong style="font-size: 16px;line-height: 1.75em;"><span style="background-color: rgb(211, 42, 99);color: rgb(255, 255, 255);">员工方面</span></strong><span style="font-size:16px;">：<strong>提高员工薪资、增加休假等福利待遇</strong>，让员工能够轻松快乐、净心专注投入到工作中，真诚服务好每一位顾客。</span></p></section></section></section></section><p><br/></p><p></p><p style="line-height:2em;"><span style="caret-color: red;font-size: 16px;"> “从调改方案看，是对标胖东来的理念进行的。”业内人士告诉记者。而这次“闭店”，也和其他永辉门店的流程完全不同——</span><span style="color:#d32a63;"><strong><span style="caret-color: red;font-size: 16px;">不事先宣传，直接闭店调改，同时“官宣”开业日期</span></strong></span><span style="caret-color: red;font-size: 16px;">。</span><span style="font-size: 16px;caret-color: red;">从中可以看出，该店很可能是以“胖东来”模式进行调改。比如，动线、布局调整、即食类商品增加，调整商品种类等。</span><span style="color:#d32a63;"><strong><span style="font-size: 16px;caret-color: red;">而提升员工薪资，增加休假等福利，更是典型的“胖东来”做法</span></strong></span><span style="font-size: 16px;caret-color: red;">。</span></p><p><br/></p><p><br/></p><section data-tools="135编辑器" data-id="144825"><section style="margin: 10px auto;display: flex;justify-content: center;"><section style="display: flex;flex-direction: column;"><section style="padding-right: 30px;z-index: 5;"><section style="width: 18px;margin-left: -9px;margin-bottom: -9px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 29 24.69" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M3.91,6.9A14.26,14.26,0,0,0,1,16a8.42,8.42,0,0,0,1.83,5.49,5.63,5.63,0,0,0,4.5,2.23,5.23,5.23,0,0,0,5.61-5.34,5.42,5.42,0,0,0-1.36-3.76,4.7,4.7,0,0,0-3.67-1.51,3.08,3.08,0,0,0-.9.11,1.87,1.87,0,0,0-.61.25A8.14,8.14,0,0,1,8.05,9.28a12.65,12.65,0,0,1,4.89-4.15l-2-3.83A18.85,18.85,0,0,0,3.91,6.9Zm14.61,0A14.26,14.26,0,0,0,15.61,16a8.42,8.42,0,0,0,1.83,5.49,5.6,5.6,0,0,0,4.5,2.23,5.33,5.33,0,0,0,4.17-1.58,5.41,5.41,0,0,0,1.44-3.76,5.38,5.38,0,0,0-1.37-3.76,4.6,4.6,0,0,0-3.59-1.51,2.79,2.79,0,0,0-1.59.36,8.18,8.18,0,0,1,1.66-4.16,12.54,12.54,0,0,1,5-4.15L25.54,1.3A18.77,18.77,0,0,0,18.52,6.9Z" style="fill:#ffdf61;stroke:#fff;stroke-width:2px;fill-rule:evenodd;"></path></g></g></svg></section><section><section style="background-color: rgb(68, 173, 255);padding: 6px 15px;border-radius: 5px;"><section style="font-size: 16px;color: #ffffff;text-align: center;"><strong data-brushtype="text">首批调改门店9月底相继开业</strong></section></section><section style="width: 0px;height: 1px;border-left: 7px solid transparent;border-right: 7px solid transparent;border-top: 7px solid rgb(68, 173, 255);margin-left: 10%;overflow: hidden;"><br/></section></section></section><section style="padding-left: 30px;margin-top: -12px;"><section><section style="background-color: rgb(232, 249, 255);padding: 6px 15px;border-radius: 5px;"><section style="font-size: 16px;color: #4195f3;text-align: center;"><strong data-brushtype="text">福州门店可能在其中</strong></section></section><section style="width: 0px;height: 1px;border-left: 7px solid transparent;border-right: 7px solid transparent;border-top: 7px solid rgb(232, 249, 255);margin-left: auto;margin-right: 15%;overflow: hidden;"><br/></section></section><section style="width: 18px;margin-left: auto;margin-top: -15px;margin-right: -10px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 29.2 24.86" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M25.27,17.91A14.39,14.39,0,0,0,28.2,8.78a8.37,8.37,0,0,0-1.85-5.52A5.63,5.63,0,0,0,21.82,1a5.4,5.4,0,0,0-4.17,1.6,5.38,5.38,0,0,0-1.48,3.78,5.48,5.48,0,0,0,1.37,3.79,4.76,4.76,0,0,0,3.7,1.52,3.2,3.2,0,0,0,.91-.11,2,2,0,0,0,.61-.25,8.11,8.11,0,0,1-1.66,4.18,12.78,12.78,0,0,1-4.93,4.19l2,3.85A18.92,18.92,0,0,0,25.27,17.91Zm-14.72,0a14.39,14.39,0,0,0,2.93-9.13,8.37,8.37,0,0,0-1.85-5.52A5.63,5.63,0,0,0,7.1,1,5.36,5.36,0,0,0,2.9,2.6,5.44,5.44,0,0,0,1.45,6.38a5.48,5.48,0,0,0,1.37,3.79,4.68,4.68,0,0,0,3.63,1.52A2.77,2.77,0,0,0,8,11.33a8.11,8.11,0,0,1-1.66,4.18,12.56,12.56,0,0,1-5,4.19l2.11,3.85A18.92,18.92,0,0,0,10.55,17.91Z" style="fill:#ffdf61;stroke:#fff;stroke-width:2px;fill-rule:evenodd;"></path></g></g></svg></section></section></section></section></section><p><br/></p><p style="text-align:center;line-height: 2em;"><br/></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">今年6月以来</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">永辉将调改的重点</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">押在<span style="color: rgb(0, 82, 255);"><strong>“学习胖东来”</strong></span>上</span></p><p style="text-align:justify;"><span style="font-size: 16px;caret-color: red;"></span></p><p style="text-align:justify;"><br/></p><p style="text-align:justify;line-height: 2em;"><span style="font-size: 16px;caret-color: red;">今年6-7月，永辉超市开始对郑州两家门店进行胖东来式的调整改革。在商品方面，淘汰下架70%的商品，参考胖东来的商品结构重新梳理，引进胖东来的自有产品，包括胖东来江米条、DL果汁、DL精酿小麦啤酒、DL燕麦片和DL洗衣液等。同时提升了一线员工薪酬待遇。永辉第二家调改的门店郑州瀚海海尚店于8月7日开业，截止至8月22日，日均销售额108万元，是调改之前日均业绩的8.2倍，客流提升近10倍。</span></p><p style="text-align: justify; -webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(59, 59, 59); letter-spacing: 1.5px; background-color: rgb(255, 255, 254); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></p><p style="text-align: justify; -webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(59, 59, 59); letter-spacing: 1.5px; background-color: rgb(255, 255, 254); font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;color: rgb(127, 127, 127);">永辉超市首家胖东来调改门店——郑州信万广场店客流量大。（图源：河南永辉超市微信公众号）</span></strong></p><p style="text-align:justify;line-height: 2em;"><br/></p><p style="text-align:center;line-height: 2em;"><strong><span style="font-size: 16px;color: rgb(0, 82, 255);">永辉还计划将这一经验</span></strong></p><p style="text-align:center;line-height: 2em;"><strong><span style="font-size: 16px;color: rgb(0, 82, 255);">复制到全国门店</span></strong></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;"><br/></span></p><p><br/></p><section data-tools="135编辑器" data-id="147335"><section style="margin: 10px auto;background-color: rgb(243, 248, 253);border-radius: 15px;padding: 10px;"><section style="margin: 10px auto;display: flex;justify-content: flex-start;"><section><section style="display: flex;align-items: center;"><section style="flex-shrink: 0;margin-right: -40px;"><section style="width: 50px;height: 50px;border-radius: 100%;background: linear-gradient(to top, rgb(113, 141, 255), rgb(164, 226, 255));display: flex;justify-content: center;align-items: center;"><section style="width: 40px;height: 40px;border-radius: 100%;background-color: rgb(242, 248, 253);overflow: hidden;"><br/></section></section></section><section style="background-color: rgb(241, 248, 253);border-radius: 25px;padding: 7px 20px;"><section style="font-size: 16px;color: #333333;text-align: center;"><strong data-brushtype="text">根据永辉超市7月中旬披露</strong></section></section><section style="flex-shrink: 0;"><section style="width: 20px;"></section></section></section></section></section><section style="background-color: rgb(255, 255, 255);padding: 15px 10px;border-radius: 10px;"><section data-autoskip="1" style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background-color: transparent;"><p style="text-align:justify;line-height: 2em;"><span style="font-size: 16px;">永辉超市内部已经组建全国门店调改小组，共10支240余人，在郑州首家调改店和许昌、新乡胖东来门店开展为期三个月的学习，并参与到郑州后续门店调改工作中。这样做的目的是以首家调改门店为模板，把学习胖东、调改店的优秀经验与永辉超市自身特点相融合，对永辉超市门店调改的标准流程、制度机制和体系进行持续优化，为后续调改店赋能。</span></p><p><br/></p><p style="text-align:justify;line-height: 2em;"><span style="font-size: 16px;">永辉超市披露，8月中旬全国已启动第一批10个核心城市学习胖东来门店调改工作，首批门店将在9月底相继开业。业内人士认为，</span><span style="color:#d32a63;"><strong><span style="font-size: 16px;">福州公园道店很可能就是“调改”的首批门店之一</span></strong></span><span style="font-size: 16px;">。</span></p></section></section></section></section><p><br/></p><p style="text-align:justify;"><br/></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">从永辉郑州两家门店的业绩看</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">永辉推行的胖东来式调改奏效了</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">当然</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">这种模式能否在全国永辉复制</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">并结合永辉门店实际情况升级</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">仍是永辉需要面对的挑战</span></p><p style="text-align:center;"><br/></p><p style="text-align:center;"><br/></p><p><br/></p><section data-role="paragraph" style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;"><p style="-webkit-tap-highlight-color: transparent;outline: 0px;text-align: right;line-height: 1.75em;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(127, 127, 127); font-family: 微软雅黑;">记者 江海 文/摄</span></p></section><section style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;font-size: 16px;background-color: rgb(255, 255, 255);"><p style="-webkit-tap-highlight-color: transparent;outline: 0px;text-align: right;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 14px;color: rgb(136, 136, 136);">新媒体编辑 徐强</span></p><p style="-webkit-tap-highlight-color: transparent;outline: 0px;text-align: right;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 14px;color: rgb(136, 136, 136);">监制 管慧 林亦敏</span></p><hr style="-webkit-tap-highlight-color: transparent;outline: 0px;border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);"/><p style="-webkit-tap-highlight-color: transparent; outline: 0px;"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 14px;color: rgb(136, 136, 136);">福州晚报新媒体出品，转载请注明出处</span></p></section><p><br/></p><p><br/></p><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_J03" id="wcn_editor_css"/> 永辉已经日落西山了 希望发展越来越好，
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