爱吃橙 发表于 2021-11-24 09:09:17

品牌焕新季|三大基因,读懂大东海地产至臻产品力

<section style="box-sizing: border-box;font-size: 16px;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center;justify-content: center;margin: 10px 0%;box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block;width: 97%;vertical-align: top;border-width: 1px;border-style: solid;border-color: rgba(252, 210, 125, 0.44);height: auto;background-color: rgba(255, 255, 255, 0);box-sizing: border-box;"><section style="text-align: left;justify-content: flex-start;margin-top: -3px;margin-right: 0%;margin-left: 0%;transform: translate3d(-3px, 0px, 0px);box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 30px;width: 30px;border-style: solid;border-width: 6px 0px 0px 6px;border-color: rgba(252, 210, 125, 0.33) rgb(62, 62, 62) rgb(62, 62, 62) rgba(96, 56, 20, 0.4);box-sizing: border-box;"><section><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><section style="display: flex;flex-flow: row nowrap;margin: -10px 0%;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;flex: 120 120 0%;align-self: flex-start;height: auto;padding-right: 10px;padding-left: 10px;border-width: 0px;box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;color: rgb(82, 82, 82);line-height: 2;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">“在‘房住不炒’、‘美好生活’的政策大背景下,房企竞争从‘拼规模’进入‘拼产品’阶段。同时,产品力、品牌力等综合指标对于房企的重要性日益凸显。”</p></section></section></section></section><section style="text-align: right;justify-content: flex-end;margin-right: 0%;margin-bottom: -4px;margin-left: 0%;transform: translate3d(3px, 0px, 0px);box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 30px;width: 30px;border-style: none solid solid none;border-width: 6px;border-color: rgb(128, 218, 253) rgba(252, 210, 125, 0.44) rgba(96, 56, 20, 0.4) rgb(128, 218, 253);box-sizing: border-box;"><section><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="color: rgb(82, 82, 82);font-size: 14px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="white-space: normal;box-sizing: border-box;margin-bottom: 10px;">其实,大东海地产早就走在“品质化”发展前列,从拿地伊始就同频城市发展、在产品力上深练<strong style="box-sizing: border-box;"><span style="color: rgb(175, 5, 3);box-sizing: border-box;">“臻功夫”</span></strong>、从客户体验角度提升生活<strong style="box-sizing: border-box;"><span style="color: rgb(175, 5, 3);box-sizing: border-box;">“臻品质”</span></strong>,精准匹配需求,在<strong style="box-sizing: border-box;"><span style="color: rgb(175, 5, 3);box-sizing: border-box;">“产品力”</span></strong>角力场中牢牢占据主动。接下来,让我们一起走进大东海地产产品力的至臻基因。</section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p>//www.fqlook.cn/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fmp.weixin.qq.com%2Fmp%2Freadtemplate%3Ft%3Dpages%2Fvideo_player_tmpl%26action%3Dmpvideo%26auto%3D0%26vid%3Dwxv_2147483955627884544&org=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMzU2NDk2MjYxNw%3D%3D%26mid%3D2247514613%26idx%3D1%26sn%3D27e5b9729285dfa65a9f5bc12a0ea939%26chksm%3Dfc400da3cb3784b586f5240668056c90aeceac180f7a8da67a470a18f787da4167f797ec5fa8</p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"></section></section><section style="font-family: Optima-Regular, PingFangTC-light;font-size: 14px;color: rgb(82, 82, 82);letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">区位一直是产品的价值宽带,项目所在位置的现状及未来都是企业需要前置的重要因素。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;box-sizing: border-box;">大东海地产立足本土,以前瞻性视野,前置客户对交通、教育等方面的居住需求,重点沿城市地铁轨道交通、城市独特资源配套为焦点,延伸美好生活半径:与政府发展同频,新天地·国际华府择址长乐,造梦滨海新区;大东海·中央府、大东海·晋棠府等都落位城市重要地铁交通网内……每次落子,大东海地产都慎重思考,在福建成功布局21大项目始终与城市同频共进,不断激发美好人居的新活力。</p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 95%;height: auto;box-sizing: border-box;"></section></section><section style="text-align: center;font-family: Optima-Regular, PingFangTC-light;font-size: 12px;box-sizing: border-box;" powered-by="xiumi.us"><p style="box-sizing: border-box;"><span style="box-sizing: border-box;">项目布局图</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"></section></section><section style="font-size: 14px;font-family: Optima-Regular, PingFangTC-light;color: rgb(82, 82, 82);letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">带着对每一寸土地的尊重,大东海地产坚持“精铸、精微、精善”的产品观,将<strong style="box-sizing: border-box;"><span style="color: rgb(175, 5, 3);box-sizing: border-box;">建筑-景观-装修三位一体完美融合</span></strong>,打造高颜值、高品质、交互式情景化、极致舒适的质感建筑,诞生了多个站在历史文化、生态景观等坐标上惊艳全城的品质作品。</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="font-size: 14px;color: rgb(82, 82, 82);font-family: Optima-Regular, PingFangTC-light;letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">在本土文化复兴的语境下,大量的新中式项目进入市场。大东海地产不是随大流地选取唐风王府的建筑风格进行打造,而是考量时下生活中对极简美学的追求,择取“宋式美学建筑”响应市场,由此来进行传统与当代的对话。更携手设计大师山水比德,考究宋式园林的造景手法——骨法、理水、叠山、取势,打造约400亩大东海·江山府,献上极具<strong style="box-sizing: border-box;"><span style="color: rgb(175, 5, 3);box-sizing: border-box;">宋式风雅氛围,且包含自然、微城及人文的归心之所</span></strong>。</p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 95%;height: auto;box-sizing: border-box;"></section></section><section style="text-align: center;font-family: Optima-Regular, PingFangTC-light;font-size: 12px;box-sizing: border-box;" powered-by="xiumi.us"><p style="box-sizing: border-box;"><span style="box-sizing: border-box;">大东海·江山府</span></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><section style="white-space: normal;box-sizing: border-box;line-height: normal;"><br/></section></section><section style="font-size: 14px;font-family: Optima-Regular, PingFangTC-light;color: rgb(82, 82, 82);letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">长乐吴航自古重教,“七笏朝天”“一门七进士”等名噪江南,大东海地产把当地儒学文化植入园林设计中,<strong style="box-sizing: border-box;"><span style="color: rgb(175, 5, 3);box-sizing: border-box;">以三进六院九玺的归家礼序,打造龙腾凤鸣的君子庭院</span></strong>;更放眼世界建筑,携手日清国际建筑团队,在空间打造上引入顶级奢华酒店的氛围营造,匹配当代士族气度,打造大东海·天玺项目……在一个个封面之后,大东海地产还落地美学空间、文化行馆等特色建筑,回应人们对于美好生活的期待。<br style="box-sizing: border-box;"/></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 95%;height: auto;box-sizing: border-box;"></section></section><section style="text-align: center;font-family: Optima-Regular, PingFangTC-light;font-size: 12px;box-sizing: border-box;" powered-by="xiumi.us"><p style="box-sizing: border-box;"><span style="box-sizing: border-box;">大东海·天玺</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"></section></section><section style="text-align: center;justify-content: center;box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: justify;font-family: Optima-Regular, PingFangTC-light;padding-right: 10px;padding-left: 10px;font-size: 14px;color: rgb(82, 82, 82);letter-spacing: 1px;line-height: 2;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">除却产品硬实力,大东海地产深知用户体验感是产品力创新与提升的关键点。如何让社区更有温度、有品质、有人文关怀?大东海地产在每个社区都设计了老年中心、亲子中心、邻里中心,以行动来回答这个问题。</p></section></section><section style="margin: 10px 0%;box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block;width: 100%;vertical-align: top;padding: 27px;box-sizing: border-box;"><section style="text-align: left;margin-top: 10px;margin-right: 0%;margin-left: 0%;justify-content: flex-start;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 84%;height: auto;box-sizing: border-box;"></section></section><section style="text-align: right;margin: 10px 0%;justify-content: flex-end;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 84%;height: auto;box-sizing: border-box;"></section></section><section style="text-align: left;margin-right: 0%;margin-bottom: 10px;margin-left: 0%;justify-content: flex-start;box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 84%;height: auto;box-sizing: border-box;"></section></section></section></section><section style="font-size: 14px;font-family: Optima-Regular, PingFangTC-light;color: rgb(82, 82, 82);letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">例如,有的社区保留百年古榕,围绕古榕打造为四维艺术廊架,四点半学堂、环形跑道等,既保留土地原本故事,又丰富居者精神需求;有的社区根据客群喜好特征,定制网红阶梯书屋、恒温泳池等,带来全天候美好……不将产品系快速复制,而是针对每块土地、从客户需求出发,进行产品的“定制式研发”。如此,每一个居住在大东海社区的人,都能真实感受到生活的温度。</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="font-size: 14px;font-family: Optima-Regular, PingFangTC-light;color: rgb(82, 82, 82);letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">居住的活力,才是产品的生命力。大东海地产不仅提供空间场地,更通过线上运营兴趣社群互联,线下组织丰富的邻里节活动,重构邻里温度,让一方空间真正被称之为有温度的家。<br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><section style="align-items: center;display: flex;margin-top: 15px;margin-bottom: 15px;text-align: center;justify-content: center;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 1 1 0%;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="xiumi.us"><section style="align-items: center;display: flex;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 1 1 auto;border-width: 0px;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(62, 62, 62);box-sizing: border-box;"><section><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 0 0 auto;box-shadow: rgb(0, 0, 0) 0px 0px 0px;line-height: 0;letter-spacing: 0px;box-sizing: border-box;"><section style="transform: rotateZ(45deg);-webkit-transform: rotateZ(45deg);-moz-transform: rotateZ(45deg);-o-transform: rotateZ(45deg);box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 9px;height: 9px;vertical-align: top;overflow: hidden;background-color: rgb(255, 222, 23);border-width: 1px;border-style: solid;border-color: rgb(62, 62, 62);box-shadow: rgb(255, 255, 255) 1px 1px 0px inset;line-height: 0;letter-spacing: 0px;box-sizing: border-box;"><section style="text-align: justify;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 0 1 auto;padding-right: 10px;padding-left: 10px;box-sizing: border-box;"><br/></section><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 1 1 0%;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="xiumi.us"><section style="align-items: center;display: flex;transform: rotateY(180deg);-webkit-transform: rotateY(180deg);-moz-transform: rotateY(180deg);-o-transform: rotateY(180deg);box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 1 1 auto;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;" powered-by="xiumi.us"><section style="border-top: 1px dashed rgb(62, 62, 62);box-sizing: border-box;"><section><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 0 0 auto;box-shadow: rgb(0, 0, 0) 0px 0px 0px;line-height: 0;letter-spacing: 0px;box-sizing: border-box;"><section style="transform: rotateZ(45deg);-webkit-transform: rotateZ(45deg);-moz-transform: rotateZ(45deg);-o-transform: rotateZ(45deg);box-sizing: border-box;" powered-by="xiumi.us"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 9px;height: 9px;vertical-align: top;overflow: hidden;background-color: rgb(255, 222, 23);border-width: 1px;border-style: solid;border-color: rgb(62, 62, 62);box-shadow: rgb(255, 255, 255) 1px 1px 0px inset;line-height: 0;letter-spacing: 0px;box-sizing: border-box;"><section style="text-align: justify;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section></section></section></section></section><section style="font-size: 14px;font-family: Optima-Regular, PingFangTC-light;color: rgb(82, 82, 82);letter-spacing: 1px;line-height: 2;padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal;box-sizing: border-box;">当行业回归产品品质,产品力最终的回归是人居和生活。大东海地产坚定追求长期主义和口碑效应,坚守品质发展之路,精筑城市臻品生活,持续以行动加码区域价值,塑造产品至上的人居时代。</p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: 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