确认了!知名品牌宣布关店!福州最后一家!
<section data-role="paragraph"><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">你有多久没去Zara门店买衣服了?</span></p></section><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">如果这几天没去的话</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">今后</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">你可能不能在福州市场上</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">买到这家西班牙快时尚品牌的产品了</span></p><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-tools="135编辑器" data-id="146032"><section style="margin: 10px auto;border: 1px solid #3f543f;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 16px; color: rgb(5, 22, 5); padding: 15px 10px; box-sizing: border-box;"><p style="line-height:2em;"><span leaf="">记者获悉,Zara福州仓山万达广场店将于7月13日关店,意味着该品牌实体店彻底退出福建市场。</span></p><section style="text-align:center;" nodeleaf=""></section></section><section style="width: 40%; background-image: linear-gradient(to left, rgb(255, 220, 153), transparent); background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; height: 10px; margin-left: auto; box-sizing: border-box; max-width: 40% !important;" data-width="40%"><span leaf=""><br/></span></section></section></section><p><span leaf=""><br/></span></p><p style="line-height:2em;"><span style="caret-color: red;font-size: 16px;"> “因公司业务调整,本店将于7月13日营业结束后正式闭店。”20日,记者在Zara福州仓山万达广场店看到,该品牌在收银台处放置了醒目的闭店通知。</span></p><section style="text-align:center;" nodeleaf=""></section><p><span leaf=""><br/></span></p><p style="line-height:2em;"><span style="color: rgb(51, 51, 51); font-size: 16px; text-align: justify; caret-color: rgb(255, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;">目前,店内正在进行幅度较大的降价促销,尽管是工作日的早上,仍有不少闻讯赶来的顾客在商场内“扫货”。记者看到,有人一口气就挑了10多件。</span></p><section style="text-align:center;" nodeleaf=""></section><section style="text-align:center;" nodeleaf=""></section><p><span leaf=""><br/></span></p><p style="line-height:2em;"><span style="font-size:16px;">“我们只是接到了闭店通知,不太清楚闭店的具体原因。”当记者问及闭店原因,店员表示自己并不知情。</span></p><section style="text-align:center;" nodeleaf=""></section><p><span leaf=""><br/></span></p><p style="text-align:center;line-height: 2em;"><span style="color:#374aae;"><strong><span style="font-size: 16px;caret-color: red;">此次闭店</span></strong></span></p><p style="text-align:center;line-height: 2em;"><span style="color:#374aae;"><strong><span style="font-size: 16px; caret-color: red;">让不少消费者颇感意外</span></strong></span></p><p style="text-align:center;line-height: 2em;"><span style="color:#374aae;"><strong><span style="font-size: 16px; caret-color: red;"><br/></span></strong></span></p><section data-tools="135编辑器" data-id="141075"><section style="margin: 10px auto;"><section style="border: 1px solid #225cb0;margin-left: 4px;margin-top: 4px;box-sizing:border-box;"><section style="border: 1px solid #225cb0;background-color: #fffffe;padding: 10px;box-sizing:border-box;transform: translate(-4px, -4px);-webkit-transform: translate(-4px, -4px);-moz-transform: translate(-4px, -4px);-o-transform: translate(-4px, -4px);"><section style="display: flex;align-items: center;"><section style="width: 35px;height: 4px;background-color: #225cb0;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 10px;height: 4px;background-color: #ffb22d;margin-left: 10px;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style="padding: 10px 0;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #3b3b3b;background-color: transparent;"><p style="line-height:2em;"><span leaf="">“这家Zara门店是我学生时期最常逛的店之一,它一直是仓山万达广场的主力店,算是这里最早一批进驻的品牌了。”市民李女士说,“没想到说关就关,虽然现在网购方便,但总觉得和逛门店的感觉不一样,还是习惯逛街的时候顺便进去看看”。</span></p></section></section></section></section></section></section><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;"><br/></span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">说起Zara</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">不少福州市民都有美好的回忆</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;"> 作为快时尚品牌的领军者</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">2010年</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">Zara首入福建</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">高峰期在福州有3家门店</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">分别位于仓山万达广场一楼</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">台江万达广场和原五四北泰禾广场</span></p><p style="text-align:center;line-height: 2em;"><span style="font-size:16px;">生意一度火爆</span></p><section style="text-align:center;" nodeleaf=""></section><p style="text-align:center;line-height: 2em;"><span leaf=""><br/></span></p><p style="line-height:2em;"><span style="font-size: 16px;caret-color: red;">但是,随着消费者的口味转变,Zara的销售也一路下滑。2024年,福州的Zara门店仅剩一家,即仓山万达广场店。</span></p><p style="line-height:2em;"><span leaf=""><br/></span></p><p style="line-height:2em;"><span style="font-size: 16px;caret-color: red;">自2024年开始,Zara在国内市场上大批关店,“Zara将退出中国市场”的传闻甚嚣尘上。彼时,也有传闻称Zara福州仓山万达广场店将关闭。但是,当时品牌方及时给出了回应:“这是不实消息。”</span></p><p><span leaf=""><br/></span></p><p><span style="font-size:16px;">这一次,传闻终于成真。</span></p><p><span leaf=""><br/></span></p><section data-tools="135编辑器" data-id="141075"><section style="margin: 10px auto;"><section style="border: 1px solid #225cb0;margin-left: 4px;margin-top: 4px;box-sizing:border-box;"><section style="border: 1px solid #225cb0;background-color: #fffffe;padding: 10px;box-sizing:border-box;transform: translate(-4px, -4px);-webkit-transform: translate(-4px, -4px);-moz-transform: translate(-4px, -4px);-o-transform: translate(-4px, -4px);"><section style="display: flex;align-items: center;"><section style="width: 35px;height: 4px;background-color: #225cb0;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 10px;height: 4px;background-color: #ffb22d;margin-left: 10px;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style="padding: 10px 0;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #3b3b3b;background-color: transparent;"><p style="line-height:2em;"><span leaf=""> </span><span leaf=""> “Zara的闭店其实一点也不让人意外。面对激烈的市场竞争和不断变化的消费者需求,Zara不得不做出一些战略上的调整。”福州商业观察人士王烽表示,随着中国快时尚企业的崛起,如SHEIN等品牌凭借本土化优势和竞争力价格,对Zara构成了严峻挑战。</span></p><p style="line-height:2em;"><span leaf=""><br/></span></p><p style="line-height:2em;"><span leaf="">此外,电商的高速发展让快时尚行业变成了比拼速度的战场,消费者需求更加多样化和个性化,拥有电商基因的公司和国产品牌、白牌通过低价、高性价比产品进一步抢占市场空间。在这种背景下,国际快时尚品牌的红利正在消退。</span></p></section></section></section></section></section></section><p><span style="font-size:16px;"> </span></p><p><span leaf=""><br/></span></p></section><p data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-wrap: wrap; letter-spacing: 1px; background-color: rgb(255, 255, 255); text-align: right; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(136, 136, 136);"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">记者 江海 文/摄</span><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></span></span></p><p data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-wrap: wrap; letter-spacing: 1px; background-color: rgb(255, 255, 255); text-align: right; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(136, 136, 136);">新媒体编辑 徐强</span></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-wrap: wrap; letter-spacing: 1px; background-color: rgb(255, 255, 255); text-align: right; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(136, 136, 136);">监制 管慧 邱泉盛</span></p><hr style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-align: justify; text-wrap: wrap; letter-spacing: 1px; background-color: rgb(255, 255, 255); border-style: solid; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: rgba(0, 0, 0, 0.1); transform-origin: 0px 0px; transform: scale(1, 0.5); box-sizing: border-box !important; overflow-wrap: break-word !important;"/><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-align: justify; text-wrap: wrap; letter-spacing: 1px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(136, 136, 136);">福州晚报新媒体出品,转载请注明出处</span></p><p><br/></p><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_cKz" id="wcn_editor_css"/> 国际快时尚品牌的红利正在消退。 不少福州市民都有美好的回忆 闭店就可以了。 {:5_220:}买了十几年的店,关门了。很适合165以上身高或者大骨架的身材。
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