福清这种店，突然火了！一年多开了上百家！
<p style="text-align: center; line-height: 1.75em;"><span style="letter-spacing: 1px; font-size: 14px;">这段时间，不少市民发现</span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(192, 0, 0); font-size: 14px;"><strong><span style="color: rgb(192, 0, 0); font-size: 14px; letter-spacing: 1px;">在福清各大商圈</span></strong></span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(192, 0, 0); font-size: 14px;"><strong><span style="color: rgb(192, 0, 0); font-size: 14px; letter-spacing: 1px;">量贩式零食店</span></strong></span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(192, 0, 0); font-size: 14px;"><strong><span style="color: rgb(192, 0, 0); font-size: 14px; letter-spacing: 1px;">如雨后春笋般冒出</span></strong></span></p><p><br/></p><section data-tools="135编辑器" data-id="111474"><section style="margin: 20px auto;"><section style="display: flex;justify-content: center;"><section style="padding-right: 7px;padding-left: 7px;margin-top: -13px;transform: rotate(0deg);"><section style="padding: 2px;background-color: rgb(255, 255, 255);"><p style="text-align:center;color: rgb(245, 230, 202);padding: 7px 20px 7px 10px;background-color: rgb(194, 37, 35);"><span style="font-size: 14px;"><strong data-brushtype="text"> 一年多开了上百家</strong></span></p><p style="text-align:center;color: rgb(245, 230, 202);padding: 7px 20px 7px 10px;background-color: rgb(194, 37, 35);"><span style="font-size: 14px;"><strong data-brushtype="text"> 福州量贩式零食店火热</strong></span></p></section></section></section></section></section><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 94.71 22.73"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: rgb(240, 249, 255);padding: 25px;margin-top: 6px;margin-bottom: 6px;"><section data-autoskip="1" style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(68, 68, 68); background: transparent;"><p style="font-size: 16px;line-height: 2em;margin-top: 10px;margin-bottom: 15px;text-indent: 2.125em;"><span style="color: rgb(12, 12, 12); letter-spacing: 1px; font-size: 14px;">近日，在苏宁广场一家饰品店工作的林小芸忽然发现，商场方圆500米范围内，突然冒出来众多零食店。</span></p><p style="font-size: 16px; line-height: 2em; margin-top: 10px; text-indent: 2.125em;"><span style="color: rgb(12, 12, 12); letter-spacing: 1px; font-size: 14px;">颜色鲜艳的门头、硕大的店招，明亮的灯光与亮色货架相互映衬，店铺内的货品丰富整齐，一扫传统小卖部和超市的随意，这些零食店成了整条街上最醒目的存在。</span></p></section></section><section style="width: 60px;line-height: 0;margin-left: auto;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 93.71 22.73"><g><rect style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="76.27,16.4 72.52,16.4 77.99,0 81.75,0 "></polygon><polygon style="fill:#ffae28;" points="86.19,22.73 80.55,22.73 88.07,0 93.71,0 "></polygon></g></svg></section></section></section><p><br/></p><p style="text-align: center; line-height: 1.75em;"><span style="letter-spacing: 1px; font-size: 14px;"></span></p><p style="text-align: center; line-height: 1.75em;"><span style="letter-spacing: 1px; font-size: 14px;"><br/></span></p><p style="text-align: center; line-height: 1.75em;"><span style="font-size: 14px;"><span style="font-size: 16px; letter-spacing: 1px;">作为</span><strong style="font-size: 16px;letter-spacing: 1px;"><span style="font-size: 14px; color: rgb(192, 0, 0);">一种零食品牌集合的零售店</span></strong></span></p><p style="text-align: center; line-height: 1.75em;"><span style="font-size: 14px;"><span style="font-size: 16px; letter-spacing: 1px;">这些商店</span><span style="font-size: 16px; letter-spacing: 1px; caret-color: red;">有一个时髦的名称——</span></span></p><p style="text-align: center; line-height: 1.75em;"><span style="font-size: 14px;"><strong style="color: rgb(192, 0, 0);font-size: var(--articleFontsize);letter-spacing: 0.034em;"><span style="font-size: 16px; letter-spacing: 1px;">量贩式零食店</span></strong><span style="font-size: 16px; letter-spacing: 1px; caret-color: red;"></span></span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(192, 0, 0); font-size: 14px;"><strong><span style="color: rgb(192, 0, 0); font-size: 16px; letter-spacing: 1px;"><br/></span></strong></span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(192, 0, 0); font-size: 14px;"><strong><span style="color: rgb(192, 0, 0); font-size: 16px; letter-spacing: 1px;"></span></strong></span></p><p><br/></p><section data-tools="135编辑器" data-id="147770"><section style="margin: 10px auto;display: flex;flex-direction: column;padding-left: 4px;"><section style="width: 20px;margin-bottom: -14px;margin-left: 5px;z-index: 5;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 54.87 89.42" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M25.08,74.58c4,0,8.1,3.32,8.1,7.42s-4.09,7.42-8.1,7.42a7.42,7.42,0,0,1,0-14.84Z" style="fill:#141414;fill-rule:evenodd;"></path><g data-name="图层 2"><g data-name="图层 1-2"><path d="M27.39.5C12.49.53.45,19.68.5,43.26S12.66,85.92,27.56,85.89a17.28,17.28,0,0,0,3.58-.38V76.84a11.32,11.32,0,0,1-3.6.59C16.73,77.45,7.93,62.14,7.9,43.24S16.59,9,27.4,9C37.49,9,45.83,22.26,46.93,39.39h7.41C53.1,17.57,41.49.47,27.39.5Z" style="fill:#feff8d;stroke:#141414;stroke-miterlimit:10;"></path></g></g></g></g></svg></section><section style="background-color: #81a2ff;"><section style="background-color: rgb(255, 255, 255);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 20px 15px;transform: translate(-4px, -4px);"><section data-autoskip="1" style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #333333;background-color: transparent;"><p style="text-indent: 2.1875em;line-height: 2em;margin-top: 10px;margin-bottom: 10px;"><span style="font-size: 14px;"><span style="font-size: 14px; color: rgb(0, 0, 0);">在多数人的认知里，“量贩”一词是与KTV一道出现的，意为将唱歌、酒水、零食等多种服务进行捆绑销售。量贩式零食店与之类似，</span><span style="font-size: 14px; color: rgb(192, 0, 0);"><strong>通过扎堆展示各类零食，以更加灵活、低廉的售卖方式，刺激销量增长。</strong></span><span style="font-size: 14px; color: rgb(0, 0, 0);">因此，这些零食店的风格很好辨别：有着各自统一的品牌标识和门店装修风格，通常以红黄橙等鲜亮活泼的门头颜色率先攫取视线，再以门店内外墙上的花式口号，拿捏当下消费者主打性价比的心理诉求。</span></span></p></section></section></section><section style="width: 30px;margin-left: auto;margin-top: -28px;z-index: 5;margin-right: 15px;height: 0px;"><br/></section></section></section><p><br/></p><p style="text-align:center;line-height: 1em;"><br/></p><p><br/></p><p style="text-align: center; line-height: 1.75em;"></p><p><br/></p><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 94.71 22.73"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: rgb(240, 249, 255);padding: 25px;margin-top: 6px;margin-bottom: 6px;"><section data-autoskip="1" style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(68, 68, 68); background: transparent;"><p style="font-size: 16px;line-height: 2em;margin-top: 10px;margin-bottom: 15px;text-indent: 2.0625em;"><span style="color: rgb(12, 12, 12); letter-spacing: 0.5px; font-size: 14px;">量贩式零食店，如今有多火？</span></p><p style="font-size: 16px; line-height: 2em; margin-top: 10px; text-indent: 2.0625em;"><span style="font-size: 14px;"><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 0.5px; text-indent: 2.0625em; background-color: transparent; caret-color: red;">记者了解到，一年多前，这些连锁经营的量贩式零食店出现在本地市场上，很快就如雨后春笋般占据大街小巷。据不完全统计，</span><span style="font-size: 14px; letter-spacing: 0.5px; text-indent: 2.0625em; background-color: transparent; caret-color: red; color: rgb(0, 0, 0);">目前</span><span style="color: rgb(0, 0, 0); font-size: 14px; letter-spacing: 0.5px; text-indent: 2.0625em; background-color: transparent; caret-color: red;">，</span><strong><span style="font-size: 14px; letter-spacing: 0.5px; text-indent: 2.0625em; background-color: transparent; caret-color: red; color: rgb(192, 0, 0);">全市量贩式零食店数量已经达到100多家</span></strong><strong><span style="font-size: 14px; letter-spacing: 0.5px; text-indent: 2.0625em; background-color: transparent; caret-color: red; color: rgb(192, 0, 0);">，品牌达十余种。</span></strong></span></p></section></section></section></section><p><br/></p><p><br/></p><section data-tools="135编辑器" data-id="111474"><section style="margin: 20px auto;"><section style="display: flex;justify-content: center;"><section style="padding-right: 7px;padding-left: 7px;margin-top: -13px;transform: rotate(0deg);"><section style="padding: 2px;background-color: rgb(255, 255, 255);"><p style="text-align:center;color: rgb(245, 230, 202);padding: 7px 20px 7px 10px;background-color: rgb(194, 37, 35);"><span style="letter-spacing: 1.5px; font-size: 14px;"><strong data-brushtype="text"> 主打“量大低价”</strong></span></p><p style="text-align:center;color: rgb(245, 230, 202);padding: 7px 20px 7px 10px;background-color: rgb(194, 37, 35);"><span style="letter-spacing: 1.5px; font-size: 14px;"><strong data-brushtype="text"> 打开零食购物新大门</strong></span></p></section></section></section></section></section><p><br/></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(12, 12, 12); letter-spacing: 1px; font-size: 14px;">这些量贩式零食店</span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(12, 12, 12); letter-spacing: 1px; font-size: 14px;">为什么能异军突起</span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(12, 12, 12); letter-spacing: 1px; font-size: 14px;">抓住一部分福州人的“钱袋”呢？</span></p><p style="text-align: center; line-height: 1.75em;"><span style="font-size: 14px;"><strong><span style="font-size: 16px; letter-spacing: 1px; color: rgb(192, 0, 0);">品类繁多、价格优惠、上新速度快</span></strong></span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(12, 12, 12); letter-spacing: 1px; font-size: 14px;">是量贩零食店铺的主要特征</span></p><p style="text-align: center; line-height: 1.75em;"><span style="color: rgb(12, 12, 12); letter-spacing: 1px; font-size: 14px;"><br/></span></p><p style="text-align: center; line-height: 1.75em;"></p><p><br/></p><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 94.71 22.73"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: rgb(240, 249, 255);padding: 25px;margin-top: 6px;margin-bottom: 6px;"><section data-autoskip="1" style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(68, 68, 68); background: transparent;"><p style="font-size: 16px;line-height: 2em;margin-top: 10px;margin-bottom: 15px;text-indent: 2.0625em;"><span style="font-size: 14px;"><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 0.5px;">“这些零食店不仅商品种类繁多，而且</span><strong><span style="font-size: 14px; letter-spacing: 0.5px; color: rgb(192, 0, 0);">购物环境舒适</span></strong><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 0.5px;">。一百多平方米的店面内，糖果区、巧克力区、薯片区、坚果区、果脯区、肉干区、海苔区、膨化食品区等</span><strong><span style="font-size: 14px; letter-spacing: 0.5px; color: rgb(192, 0, 0);">分区明确</span></strong><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 0.5px;">。各类食品被细致分类，看着还是挺有购买欲的。”林小芸说，超市虽然也有零食专区，但大多比较靠里，不像零食店有这么大的面积集中展示，一览无余。</span></span></p><p style="font-size: 16px; line-height: 2em; margin-top: 10px; text-indent: 2.0625em;"><span style="font-size: 14px;"><span style="letter-spacing: 0.5px; font-size: 14px; color: rgb(12, 12, 12);">在她看来，量贩式零食店实现了年轻人的“零食自由”，大量散装、称重的产品在某种程度上拯救了他们的选择困难症。“果茶包、鸡脚筋等网红产品统统都有，还能散装买，不上头都难。”</span><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 0.5px; text-indent: 2.0625em; background-color: transparent; caret-color: red;"></span></span></p></section></section><section style="width: 60px;line-height: 0;margin-left: auto;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 93.71 22.73"><g><rect style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="76.27,16.4 72.52,16.4 77.99,0 81.75,0 "></polygon><polygon style="fill:#ffae28;" points="86.19,22.73 80.55,22.73 88.07,0 93.71,0 "></polygon></g></svg></section></section></section><p><br/></p><p><span style="font-size: 14px;"><strong style="color: rgb(192, 0, 0);letter-spacing: 0.578px;text-align: center;"><span style="font-size: 16px; letter-spacing: 1px;"></span></strong></span></p><p><br/></p><section data-tools="135编辑器" data-id="147770"><section style="margin: 10px auto;display: flex;flex-direction: column;padding-left: 4px;"><section style="width: 20px;margin-bottom: -14px;margin-left: 5px;z-index: 5;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 54.87 89.42" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M25.08,74.58c4,0,8.1,3.32,8.1,7.42s-4.09,7.42-8.1,7.42a7.42,7.42,0,0,1,0-14.84Z" style="fill:#141414;fill-rule:evenodd;"></path><g data-name="图层 2"><g data-name="图层 1-2"><path d="M27.39.5C12.49.53.45,19.68.5,43.26S12.66,85.92,27.56,85.89a17.28,17.28,0,0,0,3.58-.38V76.84a11.32,11.32,0,0,1-3.6.59C16.73,77.45,7.93,62.14,7.9,43.24S16.59,9,27.4,9C37.49,9,45.83,22.26,46.93,39.39h7.41C53.1,17.57,41.49.47,27.39.5Z" style="fill:#feff8d;stroke:#141414;stroke-miterlimit:10;"></path></g></g></g></g></svg></section><section style="background-color: #81a2ff;"><section style="background-color: rgb(255, 255, 255);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 20px 15px;transform: translate(-4px, -4px);"><section data-autoskip="1" style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #333333;background-color: transparent;"><p style="line-height: 2em;margin-top: 10px;margin-bottom: 10px;text-indent: 2.125em;"><span style="font-size: 14px;"><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 1px;">“的确，</span><strong><span style="font-size: 14px; letter-spacing: 1px; color: rgb(192, 0, 0);">我们摆货是有讲究的，分区、顺序都有规定。</span></strong><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 1px;">以饮品为例，纯净水、功能性饮料、碳酸饮料、茶饮、果饮和酒怎么摆，都有讲究。”东街口附近一家赵一鸣零食店的店员说，店员几乎所有上班时间都用在对上千种货品的检查补货上，因为所有货品都要求整齐饱满，这样才好看，能刺激购买欲。</span></span></p></section></section></section><section style="width: 30px;margin-left: auto;margin-top: -28px;z-index: 5;margin-right: 15px;height: 0px;"><br/></section></section></section><p><br/></p><p style="text-align: center; line-height: 1.75em;"><br/></p><p style="text-align: center; line-height: 1.75em;"></p><p><br/></p><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 94.71 22.73"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: rgb(240, 249, 255);padding: 25px;margin-top: 6px;margin-bottom: 6px;"><section data-autoskip="1" style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(68, 68, 68); background: transparent;"><p style="font-size: 16px;line-height: 2em;margin-top: 10px;margin-bottom: 15px;text-indent: 2.0625em;"><span style="font-size: 14px;"><strong><span style="font-size: 14px; letter-spacing: 0.5px; color: rgb(192, 0, 0);">便宜，更是零食店的“杀手锏”</span></strong><span style="font-size: 14px; color: rgb(12, 12, 12); letter-spacing: 0.5px;">。在传统销售链条中，历经区域经理、市场销售、代理商、经销商、零售商等多重环节后，一款零食才出现在商超货架上。量贩零食店则越过“中间商赚差价”，直接与厂商对接，将利润让渡给消费者。例如，在这些零食店里，火腿肠不到1元，碳酸饮品不到2元，同款品牌的薯片比其他超市或便利店低1到2元。有的零食店还会定期进行积分兑换礼品活动，结账时赠送给消费者一些价格不高、式样多的小零食。此外，它们还拥有自己的配货仓，货品统一调配，充分保障货品到店效率，所以能以其价格低、货品种类多的优势吸引众多消费者入店。</span></span></p></section></section><section style="width: 60px;line-height: 0;margin-left: auto;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 93.71 22.73"><g><rect style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="76.27,16.4 72.52,16.4 77.99,0 81.75,0 "></polygon><polygon style="fill:#ffae28;" points="86.19,22.73 80.55,22.73 88.07,0 93.71,0 "></polygon></g></svg></section></section></section><p><br/></p><p></p><p><br/></p><p><br/></p><section data-tools="135编辑器" data-id="111474"><section style="margin: 20px auto;"><section style="display: flex;justify-content: center;"><section style="padding-right: 7px;padding-left: 7px;margin-top: -13px;transform: rotate(0deg);"><section style="padding: 2px;background-color: rgb(255, 255, 255);"><p style="text-align:center;color: rgb(245, 230, 202);padding: 7px 20px 7px 10px;background-color: rgb(194, 37, 35);"><span style="letter-spacing: 1px; font-size: 14px;"><strong data-brushtype="text"> 激烈竞争如何破局？</strong></span></p><p style="text-align:center;color: rgb(245, 230, 202);padding: 7px 20px 7px 10px;background-color: rgb(194, 37, 35);"><span style="letter-spacing: 1px; font-size: 14px;"><strong data-brushtype="text" style="caret-color: red;">“新旧”选手可合作</strong></span></p></section></section></section></section></section><section data-tools="135编辑器" data-id="147770"><section style="margin: 10px auto;display: flex;flex-direction: column;padding-left: 4px;"><section style="width: 20px;margin-bottom: -14px;margin-left: 5px;z-index: 5;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 54.87 89.42" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M25.08,74.58c4,0,8.1,3.32,8.1,7.42s-4.09,7.42-8.1,7.42a7.42,7.42,0,0,1,0-14.84Z" style="fill:#141414;fill-rule:evenodd;"></path><g data-name="图层 2"><g data-name="图层 1-2"><path d="M27.39.5C12.49.53.45,19.68.5,43.26S12.66,85.92,27.56,85.89a17.28,17.28,0,0,0,3.58-.38V76.84a11.32,11.32,0,0,1-3.6.59C16.73,77.45,7.93,62.14,7.9,43.24S16.59,9,27.4,9C37.49,9,45.83,22.26,46.93,39.39h7.41C53.1,17.57,41.49.47,27.39.5Z" style="fill:#feff8d;stroke:#141414;stroke-miterlimit:10;"></path></g></g></g></g></svg></section><section style="background-color: #81a2ff;"><section style="background-color: rgb(255, 255, 255);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 20px 15px;transform: translate(-4px, -4px);"><section data-autoskip="1" style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #333333;background-color: transparent;"><p style="line-height: 2em;margin-top: 10px;margin-bottom: 10px;text-indent: 2.125em;"><span style="text-align: center; background-color: transparent; caret-color: red; color: rgb(12, 12, 12); letter-spacing: 0.5px; font-size: 14px;">量贩式零食店的快速扩张，毫无疑问会使得行业竞争加剧。</span></p><p style="line-height: 2em;margin-top: 10px;margin-bottom: 10px;text-indent: 2.125em;"><span style="font-size: 14px;"><span style="font-size: 14px; background-color: transparent; text-align: center; caret-color: red; text-indent: 2.125em; color: rgb(12, 12, 12); letter-spacing: 0.5px;">据悉，从商品周转天数上看，传统商超商品周转天数为4到5个月，而代表性的零食店铺，大概是15天。为保持高周转和对消费者的持续吸引，量贩零食门店产品</span><strong><span style="font-size: 14px; background-color: transparent; text-align: center; caret-color: red; text-indent: 2.125em; letter-spacing: 0.5px; color: rgb(192, 0, 0);">一般会实行末位淘汰制，每月会有10%到20%产品迭代。</span></strong><span style="font-size: 14px; background-color: transparent; text-align: center; caret-color: red; text-indent: 2.125em; color: rgb(12, 12, 12); letter-spacing: 0.5px;">此外，为保证消费者有更多更新的选择，量贩零食店选品丰富，SKU（最小库存单位）普遍在1000个以上，而知名品牌的门店，SKU数量能达到1600至2000种。因此，在这种冲击下，很多小便利店的零食生意不再那么好做。</span></span></p></section></section></section><section style="width: 30px;margin-left: auto;margin-top: -28px;z-index: 5;margin-right: 15px;height: 0px;"><br/></section></section></section><p><br/></p><p style="text-align: center; line-height: 1.75em;"><br/></p><p></p><p><br/></p><section data-tools="135编辑器" data-id="110568"><section style="text-align: center;margin: 10px auto;"><section style="width: 60px;line-height: 0;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 94.71 22.73"><g><rect x="14.71" y="21.73" transform="matrix(-1 5.493327e-11 -5.493327e-11 -1 109.4256 44.4508)" style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="17.44,6.32 21.2,6.32 15.72,22.73 11.97,22.73 "></polygon><polygon style="fill:#ffae28;" points="7.52,0 13.16,0 5.64,22.73 0,22.73 "></polygon></g></svg></section><section style="background-color: rgb(240, 249, 255);padding: 25px;margin-top: 6px;margin-bottom: 6px;"><section data-autoskip="1" style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(68, 68, 68); background: transparent;"><p style="font-size: 16px; line-height: 2em; margin-top: 10px; text-indent: 2.0625em;"><span style="letter-spacing: 1px; text-align: center; background-color: transparent; caret-color: red; color: rgb(0, 0, 0); font-size: 14px;">而对量贩式零食店店主来说，竞争下，量贩模式虽然能做出销售额，但整体毛利率不高，只有18%左右。低毛利率情况下，一家店回本起码需要两年。而且，以前店铺还没这么多，容易赚钱。零食店爆火以后，稀释了原本的客源，回本周期不断拉长。</span></p><p style="font-size: 16px;line-height: 2em;margin-top: 10px;text-indent: 2.0625em;"><span style="letter-spacing: 1px; text-align: center; background-color: transparent; caret-color: red; color: rgb(0, 0, 0); font-size: 14px;">因此，如何在激烈的竞争中破局，是从业者需要考虑的重点。</span></p></section></section><section style="width: 60px;line-height: 0;margin-left: auto;"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 93.71 22.73"><g><rect style="fill:#72c1f4;" width="80" height="1"></rect><polygon style="fill:#72c1f4;" points="76.27,16.4 72.52,16.4 77.99,0 81.75,0 "></polygon><polygon style="fill:#ffae28;" points="86.19,22.73 80.55,22.73 88.07,0 93.71,0 "></polygon></g></svg></section></section></section><p><br/></p><p></p><p><br/></p><section data-tools="135编辑器" data-id="147770"><section style="margin: 10px auto;display: flex;flex-direction: column;padding-left: 4px;"><section style="width: 20px;margin-bottom: -14px;margin-left: 5px;z-index: 5;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 54.87 89.42" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M25.08,74.58c4,0,8.1,3.32,8.1,7.42s-4.09,7.42-8.1,7.42a7.42,7.42,0,0,1,0-14.84Z" style="fill:#141414;fill-rule:evenodd;"></path><g data-name="图层 2"><g data-name="图层 1-2"><path d="M27.39.5C12.49.53.45,19.68.5,43.26S12.66,85.92,27.56,85.89a17.28,17.28,0,0,0,3.58-.38V76.84a11.32,11.32,0,0,1-3.6.59C16.73,77.45,7.93,62.14,7.9,43.24S16.59,9,27.4,9C37.49,9,45.83,22.26,46.93,39.39h7.41C53.1,17.57,41.49.47,27.39.5Z" style="fill:#feff8d;stroke:#141414;stroke-miterlimit:10;"></path></g></g></g></g></svg></section><section style="background-color: #81a2ff;"><section style="background-color: rgb(255, 255, 255);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 20px 15px;transform: translate(-4px, -4px);"><section data-autoskip="1" style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 16px;color: #333333;background-color: transparent;"><p style="line-height: 2em;margin-top: 10px;margin-bottom: 10px;text-indent: 2.0625em;"><span style="font-size: 14px;"><span style="font-size: 14px; text-align: center; background-color: transparent; caret-color: red; letter-spacing: 0.5px; color: rgb(0, 0, 0);"> “一味内卷，不会对产业结构的改善和产品品质的提升有太大帮助。”福建省连锁经营协会相关人士说，由于进入门槛低，零食折扣行业同质化严重。</span><span style="font-size: 14px; text-align: center; background-color: transparent; caret-color: red; letter-spacing: 0.5px; color: rgb(192, 0, 0);"><strong>今后，不论是便利店、商超还是零食折扣店，都需要注重品牌差异化。</strong></span><span style="font-size: 14px; text-align: center; background-color: transparent; caret-color: red; letter-spacing: 0.5px; color: rgb(0, 0, 0);">比如，通过独特的品牌形象、产品选择和营销策略，形成与竞争对手的区别，提高品牌知名度和美誉度。比如，建立会员制度，通过积分、优惠券、生日礼物等方式增加顾客粘性。比如，持续做大规模，向上掌握更高的议价权。甚至，量贩式零售店还可以和传统零售企业合作，采取差异化的产品策略和定位，避免直接的价格竞争，通过提供不同口味、品牌、包装、规格的产品来满足不同消费者的需求，实现双方合作共赢。</span></span></p></section></section></section><section style="width: 30px;margin-left: auto;margin-top: -28px;z-index: 5;margin-right: 15px;height: 0px;"><br/></section></section></section><p><br/></p><p style="text-align: center; line-height: 1.75em;"><br/></p><p><br/></p><p style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; text-align: justify; caret-color: rgb(255, 0, 0); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; color: rgb(136, 136, 136); font-size: 14px;">记者 江海 文/摄</span></p><p style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;color: rgb(62, 62, 62);font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(136, 136, 136); font-size: 14px;">新媒体编辑 郑锦銮</span></p><p style="-webkit-tap-highlight-color: transparent;margin-bottom: 0px;outline: 0px;font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: right;color: rgb(62, 62, 62);font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(136, 136, 136); font-size: 14px;">监制 管慧 王臻</span></p><hr style="-webkit-tap-highlight-color: transparent;outline: 0px;font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;color: rgb(62, 62, 62);font-size: 16px;background-color: rgb(255, 255, 255);border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);"/><p style="-webkit-tap-highlight-color: transparent; margin-bottom: 0px; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); color: rgb(62, 62, 62); font-size: 16px;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: rgb(136, 136, 136); font-size: 14px;">福州晚报新媒体出品，转载请注明出处</span></p><p><br/></p><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_LDm" id="wcn_editor_css"/> 全市量贩式零食店数量已经达到100多家，品牌达十余种。 挺好的，嘴馋的时候买一点点就行 做大做强再创辉煌，
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