直播间打一折的“100%羊绒衫”，实际一点羊绒也没有！
<!----><style type="text/css">html{font-size:375%}</style><link href="https://pic.app.fqlook.com/static/publish/css/style.css?v=20240712" rel="stylesheet" position="1" data-qf-origin="/static/publish/css/style.css?v=20240712"><!-- 付费贴--> <div class="preview_article "> <!----> <section style="margin-bottom: 24px;"><span style="font-size: 16px;"><span style="letter-spacing: 0.578px;">山羊绒被誉为“纤维中的钻石”或“软黄金”，</span>一只成年绒山羊一次只能产出300克羊绒，因其产量稀少，产品价格通常较为昂贵。</span><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">然而，总台记者调查发现，一些带货直播间当中声称为<strong>100%山羊绒的服装售价却异常低廉</strong>，并且由于价格优势，吸引了众多消费者购买。</span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">昂贵的原料成本之下真能售出这么便宜的纯羊绒服装吗？一起看记者调查↓</span></section><section><section style="margin-bottom: 24px;"><span style="font-size: 18px;"><strong><span style="color: #007aaa;">正品羊绒衫打一折 <span style="font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">是真的吗？</span></span></strong></span></section></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">在一个宣称销售羊绒衫的直播间，销售人员表示他们卖的是百分之百纯羊绒，没有化纤。</span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">在另外一个销售所谓羊绒裤的直播间，屏幕上用醒目字体打着<strong>“100%羊绒”</strong>的宣传语。据销售人员表示，为了清库存，这款羊绒裤的售价只要一百多元。</span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 100%; visibility: visible !important; height: auto;" src="https://pic.app.fqlook.com/FtmK03dk3RL0OlCyiZaoRrC7fQhf" alt="图片" /></p><section style="margin-bottom: 24px;"><span style="font-size: 16px;">而在另一个销售所谓羊绒制品的直播间，醒目位置打着<strong>“正品羊绒一折”</strong>字样，<strong>水洗标签上标着“成分100%山羊绒”，其售价88元，</strong>销售人员表示，质量<strong>可对标商场千元以上产品</strong>。</span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 100%; visibility: visible !important; height: auto;" src="https://pic.app.fqlook.com/FiIWPUMNSxXOk7ut5t78W7g7J9B-" alt="图片" /></p><section style="margin-bottom: 24px;"><span style="font-size: 16px;">为了验证直播间的说法，记者从不同直播间随机购买了7件宣称100%山羊绒的针织服装，送往轻工纺织领域的权威检测实验室，分别对7件样品的纤维含量、标识说明进行检测。</span></section><ul class="list-paddingleft-1" style="list-style-type: disc;"><li><section style="margin-bottom: 24px;"><span style="font-size: 16px;">一件宣称“鄂尔多斯A类纱线制成”的“羊绒衫”，吊牌标注“100%羊绒”，实际成分为腈纶50%、聚酯纤维29.5%、锦纶20.5%，毫无<span style="letter-spacing: 0.544px;">羊绒成分</span>；</span></section></li><li><section style="margin-top: 24px; letter-spacing: 0.578px;"><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">一条产品页面和吊牌上均显示“成分100%山羊绒”的<span style="letter-spacing: 0.544px;">羊绒裤，</span>实则粘纤28.8%、聚酯纤维28.7%、腈纶24.4%、锦纶18.1%，也不含羊绒成分。</span></section></li><li><section style="margin-top: 24px; letter-spacing: 0.578px;"><span style="font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.578px;">除了这两件样品之外，记者此次送检的另外五件标称百分之百羊绒的样品同样未检出羊绒。</span></section></li></ul><p style="margin-bottom: 24px; margin-top: 24px;"><span style="font-size: 16px;">也就是说标称100%山羊绒，<strong>其中一点羊绒也不含</strong>。</span></p><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 677px !important; visibility: visible !important;" src="https://pic.app.fqlook.com/FhSK6HbydFmJU_2Eby70pgDx_-jj" alt="图片" /></p><section style="margin-bottom: 24px;"><span style="font-size: 16px;">经检测的7个样品，其中有2个样品含有少量绵羊毛，5个样品是纯化纤，也就是说7个样品均不含有山羊绒成分。</span></section><section class="channels_iframe_wrp wxw_wechannel_card_not_horizontal"></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">根据国家标准规定，山羊绒含量在30%及以上的产品才能称之为羊绒制品；山羊绒含量达到95%及以上，疑似羊毛小于或等于5%的产品才能标为100%山羊绒或者纯山羊绒。</span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">调查至此，记者发现，目前在一些直播平台，一些商家为了增加销量，通过虚假宣传，用普通针织服装冒充100%山羊绒制品对外销售。</span></section><section><section><section><section><p style="margin-bottom: 0px;"><span style="color: #007aaa; font-size: 18px;"><strong>声称超低折扣最后一天</strong></span></p><p style="margin-bottom: 0px;"><span style="color: #007aaa; font-size: 18px;"><strong>这类营销行为涉嫌价格欺诈</strong></span></p></section></section></section></section><section style="margin-bottom: 24px;"><strong><span style="font-size: 16px;">“超低折扣大甩卖，今天是最后一天”</span></strong><span style="font-size: 16px;">，这种吆喝声曾在实体店营销中火爆一时，随着电商直播间的发展，这样的吆喝也出现在带货直播间，不断吸引消费者下单。</span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">记者随机对多个大型短视频和电商平台的不同品类直播间进行观察，发现有不少营销行为涉嫌价格欺诈。</span></section><section style="letter-spacing: 0.578px;"><span style="font-size: 16px;">某<span style="letter-spacing: 0.578px;">销售家用美容仪的直播间</span>宣称“光子美容仪原价1980元，限时一折198元，仅限今日”。记者连续三天观察发现，该产品每日均以“最后一天”名义销售，价格始终为198元，所谓“原价”形同虚设。</span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 100%; visibility: visible !important; height: auto;" src="https://pic.app.fqlook.com/FjOnjuSXr94__Zwm-K1Ft2sQCi4Y" alt="图片" /></p><section style="-webkit-tap-highlight-color: transparent; margin-bottom: 0px; outline: 0px;"><article style="-webkit-tap-highlight-color: transparent; margin: 5px auto; outline: 0px; font-size: 14px;"><section style="-webkit-tap-highlight-color: transparent; padding: 12px 15px; outline: 0px; min-height: 1em; background-color: #f3f3f3;"><p style="-webkit-tap-highlight-color: transparent; outline: 0px; line-height: 30px;"><span style="font-size: 15px; letter-spacing: 0.578px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; color: #888888;">我国《明码标价和禁止价格欺诈规定》第十九条规定：经营者不得通过虚假折价、减价或者价格比较等方式销售商品或者提供服务。</span></p></section></article></section><p style="margin-bottom: 24px; margin-top: 24px;"><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">除了虚构限时限量优惠等违法促销手段之外，还有些直播间</span><strong style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">利用虚假折扣诱导消费者下单</strong><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">。</span></p><section style="margin-bottom: 24px; margin-top: 24px;"><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">某家具直播间销售梳妆台，宣称“原价2480元，直播价1380元，下播恢复原价”。但记者发现，被划掉的“原价”实为1780元</span><span style="color: #888888; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-size: 14px;">（灰色小字标注）</span><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">，真实折扣仅7.7折，而非宣传的5.5折。</span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 677px !important; visibility: visible !important;" src="https://pic.app.fqlook.com/FhxEIVsz5mz6hhxKD1VgmNjXAdoX" alt="图片" /></p><section style="-webkit-tap-highlight-color: transparent; margin-bottom: 0px; outline: 0px;"><article style="-webkit-tap-highlight-color: transparent; margin: 5px auto; outline: 0px; font-size: 14px;"><section style="-webkit-tap-highlight-color: transparent; padding: 12px 15px; outline: 0px; min-height: 1em; background-color: #f3f3f3;"><p style="-webkit-tap-highlight-color: transparent; outline: 0px; line-height: 30px;"><span style="letter-spacing: 0.578px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 15px; color: #888888;">我国《明码标价和禁止价格欺诈规定》第十七条第二款规定，经营者不得采用无依据或者无从比较的价格，作为折价、减价的计算基准或者被比较价格。</span></p></section></article><section style="-webkit-tap-highlight-color: transparent; outline: 0px; margin-top: 24px;"><strong><span style="font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em; font-size: 18px; color: #007aaa;">商家提供的质检报告也造假</span></strong></section></section><section><section><section><section><section style="margin-bottom: 24px;"><strong><span style="font-size: 18px; color: #007aaa;">消费者该如何维权？</span></strong></section></section></section></section></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">安徽消费者王先生花八千多元在带货直播间购买了一套真皮沙发，结果遭遇了一场令他身心疲惫的消费维权。</span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">据王先生透露，他之所以对直播间的这款沙发情有独钟，是因为相信商家有关沙发为全牛皮的宣传。</span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 100%; visibility: visible !important; height: auto;" src="https://pic.app.fqlook.com/FiweXEWV_Th6o8VLlK8syQrf48-N" alt="图片" /></p><p style="margin-bottom: 8px;"><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 677px !important; visibility: visible !important;" src="https://pic.app.fqlook.com/FkOAB8JjYq78bWgRI0al2V_uEZex" alt="图片" /></p><p style="margin-bottom: 24px; margin-top: 16px;"><span style="font-size: 16px;">在这款沙发的产品详情页中，标有“全真皮制作”“扶手、靠背、正面、座面、侧面均为小黄牛皮”等宣传字样。<span style="letter-spacing: 0.578px;">于是，王先生花费近八千元在这个直播间购买了一大一小两个沙发。</span></span></p><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 100%; visibility: visible !important; height: auto;" src="https://pic.app.fqlook.com/FpyClP_VJxS2wr3OrgRzv87iaksj" alt="图片" /></p><section style="margin-bottom: 24px;"><span style="font-size: 16px;">然而沙发使用了一段时间之后，王先生偶然间刷到的一些家具鉴定博主给出的意见，让他开始怀疑自己网购的沙发不是真皮。<span style="display: none; line-height: 0px;">‍</span></span><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">面对王先生的质疑，直播间客服回应称“保证真皮”。<span style="font-size: 16px; letter-spacing: 0.578px;">王先生要求直播间客服出示沙发质检报告。</span></span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 677px !important; visibility: visible !important;" src="https://pic.app.fqlook.com/FhLhsZrp9ahrWWizoP3KCruszjmy" alt="图片" /></p><section style="margin-bottom: 24px;"><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">在这份客服发来的检测报告中，记者看到检测机构显示为“宁波海关技术中心”，报告编号为“382300008720”，其中显示“材质鉴定”为“牛皮革”，下方还附有沙发的照片。</span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 677px !important; visibility: visible !important;" src="https://pic.app.fqlook.com/FnP-2uCmrRyNB87ANcblaofaRNzn" alt="图片" /></p><section style="margin-bottom: 24px;"><span style="color: #404040; font-family: Inter, system-ui, -apple-system, system-ui, Segoe UI, Roboto, Noto Sans, Ubuntu, Cantarell, Helvetica Neue, Oxygen, Open Sans, sans-serif; font-size: 16.002px; letter-spacing: normal; text-align: start;">但王先生致电宁波海关核实，发现报告编号对应的实为<strong>“苏泊尔不粘锅”</strong>检测结果，系伪造。而</span><span style="font-size: 16px;">涉事的检测机构宁波海关技术中心表示，该检测报告不是他们所出。</span></section><p><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 100%; visibility: visible !important; height: auto;" src="https://pic.app.fqlook.com/FjOFjiv2bOGa5kCG5IN1MFPxY7xU" alt="图片" /></p><section><span style="font-size: 16px;">于是，王先生走上了两个月的<span style="display: none; line-height: 0px;">‍</span>维权之路：</span><span style="font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.034em;">王先生要求退货，商家以“影响二次销售”为由拒绝；</span><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">向平台投诉，平台仅支持“退货退款+500元优惠券”；</span><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">王先生自费3000元委托检测，结果显示沙发材质为“聚氨酯（PU）革”；</span><span style="font-size: 16px; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.034em;">经佛山市市场监管部门调解，历时两个月，商家最终同意“退一赔三”。</span></section><p><span style="display: none; line-height: 0px;">‍</span><img class="rich_pages wxw-img" style="font-family: PingFangSC-Regular, PingFangSC, Helvetica Neue, Helvetica, Hiragino Sans GB, sans-serif; font-variant-ligatures: none; -webkit-tap-highlight-color: transparent; object-fit: fill; color: #222222; font-size: 19px; letter-spacing: normal; background-color: #fafafb; display: block; width: 677px !important; visibility: visible !important;" src="https://pic.app.fqlook.com/Fgnl3DCVGldHGlsB0vIWCH_1mB2G" alt="图片" /></p><section style="margin-bottom: 0px;"><strong style="color: #007aaa; font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: var(--articleFontsize); letter-spacing: 0.034em;"><span style="font-size: 18px;">多场直播存在不规范促销行为</span></strong></section><section><section><p style="margin-bottom: 0px;"><span style="color: #007aaa;"><strong><span style="color: #007aaa; font-size: 18px;">涉及食品、保健品等</span></strong></span></p></section></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">王先生的遭遇是否偶然呢？</span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">近日，广东省消费者委员会组织开展了直播电商不规范行为专项调查，结果发现<strong>有25场直播存在较明显的不规范促销行为，涉及食品、保健品、化妆品、美容仪、旅游团购券等消费频率高或销售份额增速快的品类。</strong></span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">近日，广东省消费者委员会组织开展了直播电商不规范行为专项调查，以7个主流短视频和电商平台为对象，共计监测了146场直播间的促销行为，<strong>结果发现有25个直播间存在较明显的不规范促销行为。</strong></span></section><section style="margin-bottom: 24px;"><span style="font-size: 16px;">据广东消委会有关负责人介绍，此次专项调查结束后，广东省消委会对涉事平台进行了约谈。截至目前，存在违规问题的平台均已整改。</span></section><p style="text-align: center; margin-bottom: 0px;"><span style="font-size: 14px; 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font-size: 12px;"><strong style="-webkit-tap-highlight-color: transparent; outline: 0px; font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 24px; letter-spacing: 0.544px; text-align: right; background-color: #ffffff;"><span style="-webkit-tap-highlight-color: transparent; outline: 0px; color: #1d2572; letter-spacing: 0.544px;">转发提醒！</span></strong></span></strong></span></strong></section></section></section></section><section style="margin-bottom: 24px; text-align: center;"></section><p style="display: none;"> </p> <!----></div> 谢这些虚假宣传的直播间怎么都不整顿呢？ 直播间卖货很多都是名不副实 谁不知道直播间存在诈骗可能。 严厉打击诈骗犯，
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