2024年度福州房企销售排行榜（附CRIC解读）
<section data-role="title" data-tools="135编辑器" data-id="106932"><section><section><section><section><section><section><section style="text-align: center;"><br/><span style="font-size:15px;font-family: 微软雅黑,sans-serif">2024</span><span style="font-size:15px;font-family:微软雅黑,sans-serif">年底，在政策组合拳的作用下，最后一季度，叠加冲刺节点，楼市成交量显现了一些恢复信号。但从全年来看，成交量在2023年的基础上再次下探，成交量同比下降约为25%，总规模也同步缩水。<br/><br/>经过多轮角逐，TOP10房企榜单终揭晓，从跻身榜单前列的房企来看，头部房企的竞争愈发激烈。这其中更是出现了难得一见的黑马房企，业绩和排名节节攀升。具体都有哪些变化？2024年福州房企销售排行榜正式揭晓！</span></section></section></section></section></section></section></section></section><p style="text-align: center"></p><p style="text-align: center"></p><p><br/></p><section data-mpa-template-id="357331" data-mpa-color="#c78c1f" data-mpa-category="fav" style="font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255)"><section donone="shifuMouseDownCard(shifu_c_029)" label="Copyright Reserved by PLAYHUDONG." style="margin-top: 1em;margin-bottom: 1em;color: rgb(199, 140, 31);font-size: 16px;line-height: 25.6px;border-width: 0px;border-style: none;border-color: rgb(199, 140, 31)"><p style="text-align: center"></p><p style="text-align: center"><br/></p></section></section><section data-role="title" data-tools="135编辑器" data-id="106932"><section style="text-align: center;margin: 10px auto"><section style="display: inline-block"><section style="background-color: rgb(253, 234, 218);padding-right: 5px;padding-left: 5px"><section style="background-color: rgb(217, 150, 148);padding-right: 5px;padding-left: 5px"><section style="background-color: #c00000;padding: 6px 15px"><section style="display: flex;justify-content: center;align-items: center"><section style="width: 6px;height: 6px;background-color: rgb(255, 245, 223);border-radius: 50%"><br/></section><section style="font-size: 16px;letter-spacing: 1.5px;color: rgb(255, 255, 255);margin-right: 10px;margin-left: 10px"><span style="font-size: 20px"><strong data-brushtype="text">榜单解读</strong></span></section><section style="width: 6px;height: 6px;background-color: rgb(255, 245, 223);border-radius: 50%"><br/></section></section></section></section></section><section style="margin-right: 15px;margin-left: 15px"><section style="width: 100%;height: 4px;border-right: 1px solid rgb(192, 0, 0);border-bottom: 1px solid rgb(192, 0, 0);border-left: 1px solid rgb(192, 0, 0);border-top: none" data-width="100%"><br/></section></section></section></section></section><section data-role="title" data-tools="135编辑器" data-id="101752" data-color="#ac1d10"><section style="margin: 10px auto;text-align: center;margin-left: 40px"><section style="display: flex;justify-content: center;align-items: flex-end"><section data-brushtype="text" style="font-size: 16px;line-height: 1.75em;letter-spacing: 1.5px;color: #ac1d10;font-style: italic"><span style="color: rgb(192, 15, 27)"><strong>PART.</strong></span></section><section style="display: inline-flex;justify-content: center;align-items: flex-end;font-size: 24px;color: #ac1d10"><section style="font-style: italic;transform: translateY(2px);-webkit-transform: translateY(2px);-moz-transform: translateY(2px);-o-transform: translateY(2px)"><span style="color: rgb(192, 15, 27)"><strong>0</strong><strong>1</strong></span></section><section style=";width: 2em;height: 2em;border-radius: 1em;vertical-align: bottom;background: rgb(242, 227, 203)"><br/></section><section style=";width: 0.6em;height: 0.6em;border-radius: 0.3em;vertical-align: top;background: rgb(242, 227, 203);align-self: flex-start"><br/></section></section></section></section></section><p><br/></p><p style="margin-bottom: 0in;background: rgb(255, 255, 255);line-height: 1.75em;letter-spacing: 1px;text-align: center"><span style="font-size: 18px;color: rgb(192, 15, 27)"><strong>年底冲刺量价齐升<br/>豪宅撑起半边天</strong></span></p><p><br/></p><section style="margin-bottom: 0px"><br/></section><section style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 2em"><span style="font-size:15px;font-family:微软雅黑,sans-serif">回顾今年以来的楼市，前三个季度，楼市都呈现低迷态势。就连上半年的冲刺月，成交数据也无明显好转。从四季度开始，在多重政策组合拳的刺激下，楼市一改前9个月的低迷态势，10月份开始成交量明显上涨。从成交比例来看，四季度约占据全年总成交量的<strong><span style="font-size: 15px;color: rgb(217, 33, 66)">38%</span></strong>，成交金额则占据全年总金额的<strong><span style="font-size: 15px;color: rgb(217, 33, 66)">40%</span></strong>。具体来看，豪宅成交规模占据约<strong><span style="font-size: 15px;color: rgb(217, 33, 66)">50%</span></strong>的市场份额。<br/><br/>但基于2024年多个月份成交量较低，全年总成交量相比2023年下降约<strong><span style="font-size: 15px;color: rgb(64, 118, 0)">25%</span></strong>，总成交规模也相应缩水。成交均价方面，2024年福州五区成交均价相比2023年仅微降约<strong><span style="font-size: 15px;color: rgb(64, 118, 0)">1.97%</span></strong>。结合其实际来看，2024年打折促销的项目不在少数，降价风早已蔓延至中心和次中心板块，实际跌幅达<strong><span style="font-size: 15px;color: rgb(64, 118, 0)">10%</span></strong>左右。即便是此前炙手可热的豪宅盘，也免不了备案价打折出售。但基于豪宅盘成交量上涨，在部分高网签价的带动下，福州五城区网签价相比2023年仅呈“微降”态势。<br/></span></section><p><br/></p><p style="text-align: center"></p><p style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em"><br/></p><p><br/></p><section data-role="title" data-tools="135编辑器" data-id="101752" data-color="#ac1d10" style="letter-spacing: 0.578px"><section style="margin: 10px auto 10px 40px;text-align: center"><section style="display: flex;justify-content: center;align-items: flex-end"><section data-brushtype="text" style="font-size: 16px;line-height: 1.75em;letter-spacing: 1.5px;color: rgb(172, 29, 16);font-style: italic"><span style="color: rgb(192, 15, 27)"><strong>PART.</strong></span></section><section style="display: inline-flex;justify-content: center;align-items: flex-end;font-size: 24px;color: rgb(172, 29, 16)"><section style="font-style: italic;transform: translateY(2px)"><span style="color: rgb(192, 15, 27)"><strong>02</strong></span></section><section style=";width: 2em;height: 2em;border-radius: 1em;vertical-align: bottom;background: rgb(242, 227, 203)"><br/></section><section style=";width: 0.6em;height: 0.6em;border-radius: 0.3em;vertical-align: top;background: rgb(242, 227, 203);align-self: flex-start"><br/></section></section></section></section></section><section style="margin-bottom: 0in;background: rgb(255, 255, 255);line-height: 1.75em;letter-spacing: 1px;text-align: center"><span style="font-size: 18px;color: rgb(192, 15, 27)"><strong>市场</strong></span><span style="font-size: 18px;color: rgb(192, 15, 27)"><strong>两极分化加剧<br/>上榜门槛<strong>逐年</strong>降低</strong></span></section><section style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;margin-bottom: 0px"><span style="font-family: 微软雅黑, sans-serif;letter-spacing: 2px;font-size: 15px"><br/></span></section><section style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 2em"><span style="font-size:15px;font-family:微软雅黑,sans-serif">虽然成交金额下跌，但头部房企市场份额逐年增加。从权益金额榜来看，TOP5房企市场份额逐年增加。即从2021年的<span style="font-size: 15px;color: rgb(217, 33, 66)"><strong>22%</strong></span>，到2022年的<span style="font-size: 15px;color: rgb(217, 33, 66)"><strong><span style="font-size: 15px">27%</span></strong></span>，再到2023年<span style="font-size: 15px;color: rgb(217, 33, 66)"><strong><span style="font-size: 15px">38%</span></strong></span>， 2024年，前五强房企</span><span style="font-size:15px;font-family:微软雅黑,sans-serif">市场份额高达</span><strong><span style="color: rgb(217, 33, 66);font-size: 15px;font-family: 微软雅黑, sans-serif">41%</span></strong><span style="font-size:15px;font-family:微软雅黑,sans-serif">，两极分化加剧，强者恒强局面进一步凸显。<br/><br/>近两年以来，在行业深度调整之下，房企格局分化持续，央国企销售表现显著好于民营房企。从榜单来看，除了前三强房企外，其他各梯队房企的门槛逐年降低。仍以福州主战场权益金额榜为例，2024年TOP1、TOP3、TOP5、TOP10房企的门槛均有不同程度的下滑，细数近三年以来销售排行榜上榜门槛，TOP1、TOP3、TOP5、TOP10变化如下：<br/></span></section><p><br/></p><p style="text-align: center"></p><p style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em"><br/></p><p><br/></p><section data-role="title" data-tools="135编辑器" data-id="101752" data-color="#ac1d10" style="letter-spacing: 0.578px"><section style="margin: 10px auto 10px 40px;text-align: center"><section style="display: flex;justify-content: center;align-items: flex-end"><section data-brushtype="text" style="font-size: 16px;line-height: 1.75em;letter-spacing: 1.5px;color: rgb(172, 29, 16);font-style: italic"><span style="color: rgb(192, 15, 27)"><strong>PART.</strong></span></section><section style="display: inline-flex;justify-content: center;align-items: flex-end;font-size: 24px;color: rgb(172, 29, 16)"><section style="font-style: italic;transform: translateY(2px)"><span style="color: rgb(192, 15, 27)"><strong>03</strong></span></section><section style=";width: 2em;height: 2em;border-radius: 1em;vertical-align: bottom;background: rgb(242, 227, 203)"><br/></section><section style=";width: 0.6em;height: 0.6em;border-radius: 0.3em;vertical-align: top;background: rgb(242, 227, 203);align-self: flex-start"><br/></section></section></section></section></section><p><br/></p><p style="margin-bottom: 0in;background: rgb(255, 255, 255);line-height: 1.75em;letter-spacing: 1px;text-align: center"><strong style="color: rgb(192, 15, 27);font-size: 18px">主动适应市场变化<br/>头部房企韧性彰显</strong><strong style="color: rgb(192, 15, 27);font-size: 18px"></strong></p><p style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif"><br/>2024年，面对市场环境、政策、客户需求等的变化，房企也面临着多重挑战。对此，不少龙头企业采取了积极的应对策略，优化产品结构，提升服务品质，差异化营销方式，增强市场竞争力，在2024年依旧取得不俗的表现。</span></p><p><br/></p><section data-role="title" data-tools="135编辑器" data-id="86443"><section><section style="margin-top: 1em;margin-bottom: 1em;color: rgb(51, 51, 51);border-bottom: 2px solid rgb(192, 0, 0);clear: both"><section style="display: inline-block;padding-top: 3px;padding-right: 10px;padding-left: 10px;color: rgb(254, 254, 254);border-top-left-radius: 3px;border-top-right-radius: 3px;height: 28px;background-color: rgb(192, 0, 0)" data-brushtype="text"><strong>建发房产</strong></section><section style="border-top: 28px solid transparent;border-right-color: rgb(199, 158, 97);border-bottom: 0px solid transparent;border-left: 15px solid rgb(199, 158, 97);display: inline-block;margin-left: 2px;vertical-align: top;height: 28px"><br/></section></section></section></section><section style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 2em"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">建发房产斩获大福州&福州（五区+闽侯）操盘&权益金额销冠、福州（五区+闽侯）全口径金额销冠。其中，建发紫宸贡献超20亿的业绩，也是2024年度的福州（五区+闽侯）单盘金额销冠。其他项目中，建发瑞云、建发灏云等项目也表现不俗，也有较高的业绩贡献，助力建发房产登顶年度销冠。</span></section><section data-role="title" data-tools="135编辑器" data-id="86443"><section><section style="margin-top: 1em;margin-bottom: 1em;color: rgb(51, 51, 51);border-bottom: 2px solid rgb(192, 0, 0);clear: both"><section style="display: inline-block;padding-top: 3px;padding-right: 10px;padding-left: 10px;color: rgb(254, 254, 254);border-top-left-radius: 3px;border-top-right-radius: 3px;height: 28px;background-color: rgb(192, 0, 0)" data-brushtype="text"><strong>保利发展</strong></section><section style="border-top: 28px solid transparent;border-right-color: rgb(199, 158, 97);border-bottom: 0px solid transparent;border-left: 15px solid rgb(199, 158, 97);display: inline-block;margin-left: 2px;vertical-align: top;height: 28px"><br/></section></section></section></section><section style="letter-spacing: 0.578px;line-height: 2em"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">得益于丰富且优质的货值优势，保利此番荣膺大福州全口径金额销冠，福州（五区+闽侯）权益、操盘、全口径&大福州权益、操盘金额亚军。从业绩贡献来看，保利屏西天悦累计贡献超16亿货值，保利国贸天琴湖、保利国贸和颂锦原单盘销售额也在10亿以上。此外，最后压轴登场的保利天瓒，表现也值得肯定，助攻房企接连夺得年度诸多殊荣。</span></section><section data-role="title" data-tools="135编辑器" data-id="86443"><section><section style="margin-top: 1em;margin-bottom: 1em;color: rgb(51, 51, 51);border-bottom: 2px solid rgb(192, 0, 0);clear: both"><section style="display: inline-block;padding-top: 3px;padding-right: 10px;padding-left: 10px;color: rgb(254, 254, 254);border-top-left-radius: 3px;border-top-right-radius: 3px;height: 28px;background-color: rgb(192, 0, 0)" data-brushtype="text"><strong>国贸地产</strong></section><section style="border-top: 28px solid transparent;border-right-color: rgb(199, 158, 97);border-bottom: 0px solid transparent;border-left: 15px solid rgb(199, 158, 97);display: inline-block;margin-left: 2px;vertical-align: top;height: 28px"><br/></section></section></section></section><section style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 2em"><span style="font-size: 15px;font-family: 微软雅黑, sans-serif">国贸在2024年整体表现较为稳健，其摘得福州（五区+闽侯）操盘、全口径面积销冠、大福州操盘面积销冠、福州（五区+闽侯）操盘、全口径金额季军、大福州全口径金额季军。其中，国贸天琴樾累计货值超16亿，也是福州中心城区面积销冠。保利国贸天琴湖、保利国贸和颂锦原累计贡献超20亿。除了中心板块，闽侯市场中，国贸建发保利悦湖、江屿原项目也都有不俗表现，业绩贡献超10亿，也是所在区域和板块楼市的有力支撑者。</span></section><section data-role="title" data-tools="135编辑器" data-id="86443" style="letter-spacing: 0.578px"><section><section style="margin-top: 1em;margin-bottom: 1em;color: rgb(51, 51, 51);border-bottom: 2px solid rgb(192, 0, 0);clear: both"><section data-brushtype="text" style="padding-top: 3px;padding-right: 10px;padding-left: 10px;display: inline-block;color: rgb(254, 254, 254);border-top-left-radius: 3px;border-top-right-radius: 3px;height: 28px;background-color: rgb(192, 0, 0)"><strong>榕发地产</strong></section><section style="margin-left: 2px;border-top: 28px solid transparent;border-right-color: rgb(199, 158, 97);border-bottom: 0px solid transparent;border-left: 15px solid rgb(199, 158, 97);display: inline-block;vertical-align: top;height: 28px"><br/></section></section></section></section><section style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 2em"><span style="font-size:15px;font-family:微软雅黑,sans-serif">作为今年的黑马房企，榕发地产的表现着实抢眼。其以不俗的业绩斩获福州五区面积销冠，并拿下大福州&福州（五区+闽侯）权益金额季军，大福州操盘金额季军，在一众房企中突围。从去年同期的第六名，到如今稳居头部房企阵营，业绩翻番，排名大幅上涨，也是福州市属国企首次摘得年度销冠桂冠，具有里程碑的意义。<span style="color: rgb(62, 62, 62);font-size: 14px;letter-spacing: 1px">且榕发整体货值充足，在其品牌焕新、营销升级、产品迭代等综合赋能下，也将为2025年业绩提供强劲动力。</span></span></section><p><br/></p><p style="margin-right: 8px;margin-left: 8px;font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em"><br/></p><p><br/></p><section data-role="title" data-tools="135编辑器" data-id="140090" data-color="#ac1d10"><section style="margin: 10px auto;display: flex;justify-content: center;padding-top: 10px"><section style="display: flex;align-items: center"><section style="flex-shrink: 0;z-index: 4"><section style="width: 8px;height: 8px;background-color: rgb(172, 29, 16);transform: rotate(45deg)"><br/></section></section><section style="border-width: 1px;border-style: solid;border-color: rgb(191, 74, 74);padding: 5px 15px;transform-style: preserve-3d"><section style="display: flex;justify-content: center"><section style="font-size: 29px;color: rgb(255, 214, 204);text-align: center;background-color: rgb(255, 255, 254);padding-right: 3px;padding-left: 3px"><strong data-brushtype="text">2024</strong></section></section><section style="font-size: 16px;color: #bf4a4a;text-align: center"><strong data-brushtype="text">结 语</strong></section></section><section style="flex-shrink: 0;z-index: 4"><section style="width: 8px;height: 8px;background-color: rgb(172, 29, 16);transform: rotate(45deg)"></section></section></section></section></section><section style="line-height: 2em"><span style="font-size:15px;font-family:微软雅黑,sans-serif">从整体市场趋势来看，由于政策及经济环境的不确定性，市场参与者信心尚未恢复，对政策调控的变动持有较高的警惕性，福州楼市前景依旧需要观察。随着更多新项目的开盘、政策的落实及购房者信心的恢复，未来的市场需求有望呈现逐步增长的态势。但短期内，购房者仍需面对政策的不确定性，也将持续产生观望情绪。<br/><br/>值得一提的是，市场的发展前景虽充满机会，却仍需通过良性的政策引导和市场供需的有效调节来实现，随着新一轮的政策落实和市场的逐渐适应，未来的市场表现值得期待。都说2025年是楼市探底年，明年市场又将怎样变化？主流产品又将发生怎样的转变，我们将共同关注。</span></section><section data-role="outer" label="Powered by 135editor.com" style="margin-bottom: 0px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 16px"><section data-tools="135编辑器" data-id="94155" style="outline: 0px"><section style="margin-right: 8px;margin-left: 8px;outline: 0px;text-align: center"><section style="outline: 0px;display: inline-block"><section data-role="title" data-tools="135编辑器" data-id="89202" style="outline: 0px"><section style="margin: 10px auto;outline: 0px;display: inline-block"><section data-brushtype="text" data-width="100%" hm_fix="188:524" style="outline: 0px;width: 43px;font-size: 18px;height: 40px;line-height: 40px;border-bottom: 2px solid rgb(214, 165, 4)"><section data-tools="135编辑器" data-id="101099" style="outline: 0px"><section style="margin: 10px auto;outline: 0px"><section hm_fix="369:458" style="outline: 0px;display: flex;justify-content: center;align-items: center;flex-direction: column"><section data-brushtype="text" style="margin-left: 8px;padding-right: 0em;padding-left: 0em;outline: 0px;font-size: 14px;letter-spacing: 1.5px;color: rgb(189, 137, 51)">END</section><p style="margin-left: 3px;outline: 0px;width: 40px"></p></section></section></section></section></section></section><section style="margin-right: 16px;margin-left: 16px;outline: 0px;letter-spacing: 0.544px;text-align: start;caret-color: rgb(0, 0, 0);line-height: 1.75em"><br style="outline: 0px"/></section><section style="margin-right: 16px;margin-left: 16px;outline: 0px;letter-spacing: 0.544px;caret-color: rgb(0, 0, 0);line-height: 1.75em"><strong style="-webkit-tap-highlight-color: transparent;outline: 0px;font-family: Optima-Regular, PingFangTC-light;letter-spacing: 0.5px"><span style="-webkit-tap-highlight-color: transparent;outline: 0px;font-size: 14px">图文|克而瑞福建区域</span></strong></section></section></section></section></section><p><br/></p><p><br/></p><link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_q3Z" id="wcn_editor_css"/> 毕竟是刚需还是很重要的。
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