145亿身家的福清大亨，黄金也不好卖了

辽东山民 发表于 2024-5-13 17:07:57

<section style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.8; letter-spacing: 1.1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></section><section style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 1px; outline: 0px; max-width: 100%; width: 12px; height: 12px; float: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 6px; height: 6px; border-radius: 50%; background-color: rgb(160, 160, 160);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin: 0px; padding: 1px; outline: 0px; max-width: 100%; width: 12px; height: 12px; float: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px 0px 0px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 6px; height: 6px; border-radius: 50%; background-color: rgb(160, 160, 160);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: -12px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; border-width: 1px; border-style: solid; border-color: rgb(210, 210, 210);"><section style="margin: 0px; padding: 10px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 15px; font-family: PingFangSC-light; letter-spacing: 1.1px;">金价高位，下单谨慎。</section></section></section></section><section style="margin: 0px; padding: 5px 0px 0px 1px; outline: 0px; max-width: 100%; width: 12px; height: 12px; float: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 6px; height: 6px; border-radius: 50%; background-color: rgb(160, 160, 160);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin: 0px; padding: 5px 1px 0px 0px; outline: 0px; max-width: 100%; width: 12px; height: 12px; float: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px 0px 0px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; width: 6px; height: 6px; border-radius: 50%; background-color: rgb(160, 160, 160);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"> 记者丨李惠琳编辑丨谭璐<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.8; letter-spacing: 1.1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;">福建周宗文家族的珠宝生意，赚钱能力下滑。  4月底，他创立的周大生披露，今年1-3月，净利润3.41亿元，比上年少了2410万元。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;"> <span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">“<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">主要是费用增加了。<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">”《21CBR》记者致电周大生的投资者关系部门，负责人解释，<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">因自营门店增多，导致租金和人工费用增加<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">。 赶上黄金大热，这两年，周宗文大力拓展版图，总门店数已超5100家。  2023年，周大生创下历史最好业绩，全年揽收163亿元，同比增长超四成，净赚13.16亿元，增加两成。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;"> <span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">2024年胡润富豪榜显示，<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">周宗文身家145亿元，比上年多了15亿元<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">。 <span class="wx_text_underline" style="margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background: url(data:image/svg+xml,%3Csvg width=8 height=2 viewBox=0 0 8 2 fill=none xmlns=http://www.w3.org/2000/svg%3E%3Cpath d=M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z fill=%2307C160 fill-opacity=0.5/%3E%3C/svg%3E%0A) 0px 100% / auto 2px repeat-x transparent; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">不料，好势头遇阻。<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;"><span class="wx_text_underline" style="margin: 0px; padding: 0px 0px 2px; outline: 0px; cursor: pointer; background: url(data:image/svg+xml,%3Csvg width=8 height=2 viewBox=0 0 8 2 fill=none xmlns=http://www.w3.org/2000/svg%3E%3Cpath d=M3.25 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H3.25C3.66421 0 4 0.335786 4 0.75C4 1.16421 3.66421 1.5 3.25 1.5Z fill=%2307C160 fill-opacity=0.5/%3E%3C/svg%3E%0A) 0px 100% / auto 2px repeat-x transparent; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">黄金赛道高度内卷，高位运行的金价，打击了终端消费热情。 今年，周家生意也有挑战。  </section><section style="margin: 3px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; border-width: 1px; border-style: solid; border-color: rgb(129, 120, 120); background-color: rgb(129, 120, 120); display: inline-block; width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 18px; color: rgb(255, 255, 255); font-family: PingFangSC-light;">1</section></section><section style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.8; letter-spacing: 1.1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">销售承压  年初至今，周大生的足金价格，每克由624元涨至707元，涨幅13%。 金价屡创新高，却不一定是好事，人们的黄金消费，两极分化：金条、金币，越涨越买；黄金首饰消费，暂时规避。 中国黄金协会数据显示，1-3月，黄金首饰消费，同比微降3%，金条及金币则大涨26.77%。 同期，周大生的素金收入有45.13 亿进账，同比增长三成。 素金是周大生的主打品类，占总收入近九成，销售也有压力。 周大生投资者关系部门负责人告诉《21CBR》记者，3月份，金价大幅上涨10%，终端消费者观望情绪更多，门店销售有所下滑，经销商补货需求也有影响。 一位周大生店员向记者提到，最近几个月，顾客对于大克重的金镯等产品，下单更谨慎，“很多人担心买在高位。” <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;"> <span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;">金价飙涨，也拖累了周大生的黄金租赁业务。<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;"> 为对冲金价波动风险，减少资金压力，珠宝品牌多向银行租借黄金加工、销售，到期后再归还等量黄金，并支付相应手续费。 若金价上涨，有可能产生损失。 1-3月，周大生的黄金租赁业务产生的投资亏损，达1182万元。 经营承压，周大生的扩张节奏放缓。前3个月，净增门店23家，对比去年平均每月新开40家店，速度变慢。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;"> <span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;">分红计划倒不受影响。 周大生计划，未来三年，在利润为正且无重大现金支出情况下，分红不少于年度可分配利润的50%。 去年，其合计派发现金7.06亿元，超过净利润一半。 周家是最大的受益方，周宗文夫妇及其儿子周飞鸣，合计持有周大生63.20%的股权，一年分红进账4.46亿元。  </section><section style="margin: 3px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; border-width: 1px; border-style: solid; border-color: rgb(129, 120, 120); background-color: rgb(129, 120, 120); display: inline-block; width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 18px; color: rgb(255, 255, 255); font-family: PingFangSC-light;">2</section></section><section style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.8; letter-spacing: 1.1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">高歌猛进  周大生是珠宝圈的后起之秀。 1999年，周宗文与妻子周华珍创立品牌时，周大福、周生生等港资品牌，进入内地开疆辟土，国内品牌老凤祥、潮宏基也占据一席之地。 周宗文夫妇走差异化路线，以钻石镶嵌为产品主力，主攻三四线城市，吃到了下沉婚嫁市场的红利。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">周宗文 尤其过去三年，周大生突飞猛进。 2020年之前，周大生的营收徘徊在50亿元左右。 究其原因，一是门店扩张，过去三年新增门店940家；二是产品重心转向黄金。 2021年，钻石衰、黄金兴，周大生快速调整业务重心，将素金作为主力产品，打造了八大黄金产品线，匹配差异化人群。 黄金大卖，周宗文大赚。2023年，素金类产品收入大涨六成，达到137亿元。 曾扛起半边天的钻石镶嵌产品，收入缩至9亿多，仅占收入的5.63%，逐步边缘化。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;"> <span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">具体到门店上，进账也多了。<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">过去一年，<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">自营平均单店收入557.76 万元，同比增加两成多<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">。<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">  卖得最好的自营门店——天津乐宾百货专柜，仅靠42平米的店面，一年创收3426万元，平均日入10万元。 转型的代价，是利润越来越薄。 黄金产品价格透明，溢价相对低。<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">周大生的素金产品，<strong style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">毛利率只有8.66%，不到钻石产品的三分之一<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 15px;">。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;"> <span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;">黄金产品占比增大，周大生的整体毛利率一路走低，现在只有15.57%，而转型前，其毛利率最高达45.73%。 饶是收入倍增，其净利润一直徘徊在10亿至13亿左右。对比2020年，去年的收入多了111亿，净利润只多了3亿元。  </section><section style="margin: 3px 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px auto; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; border-width: 1px; border-style: solid; border-color: rgb(129, 120, 120); background-color: rgb(129, 120, 120); display: inline-block; width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 100%; font-size: 18px; color: rgb(255, 255, 255); font-family: PingFangSC-light;">3</section></section><section style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 16px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.8; letter-spacing: 1.1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">下场卖货  周大生的珠宝生意，曾以高净利率著称，巅峰时高达20%。 转型至今，净利率降至8%，同期的周大福、老凤祥的净利率分别为5.78%、3.1%，均逊色于它。 这与其业务模式有关。周大生以加盟为主，现有门店中，93.4%为加盟店，每年贡献总收入的七成以上。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;"> <span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: PingFangSC-light; font-size: 15px; letter-spacing: 1.1px;">其将生产全部外包，供给加盟商的黄金产品，多由指定供应商供货，周大生收取加盟费和品牌使用费，其总部设于深圳水贝，靠近供应商和货源地。  总部直接供货的只有两类：一是涉及品牌标志款、特色款、经典款的黄金产品；二是钻石镶嵌类产品。 该模式下，周大生在赚取批发收入、管理费之外，还会收取品牌使用费。 2023年，靠收品牌费，一年进账8.62 亿元。今年前3个月又收了2.36亿元。贴牌业务，成为其高净利率的关键。 不过，加盟渠道管控难度大，两年前，有个别门店假借周大生品牌，售卖未经授权的“冰墩墩”，暴露其管理问题。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 1.1px; font-family: PingFangSC-light; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">来源：网络 这几年，周宗文加码自营体系。 他一手抓线下，开出更多自营门店。截至3月末，全国自营门店增加到331家，收入占比提升到12%。 多数自营店开在一二线城市，没有中间商赚差价，利润高得多。 去年，其自营店的单店毛利为146万元，是加盟店的3.6倍。 同时，他一手抓线上，发力电商业务，去年累计卖了467.02万件金饰，收入猛增六成至25亿元。 只是，亲自下场卖货，需要承担更多经营成本。 今年前3个月，周大生增加了租金、人工、电商及营销投入，销售费用增加了6400万元，对净利略有影响。 好消息是，金价已现回调趋势，周大生趁着“五一”假期，推出每克黄金优惠60元的活动，积极抢客。 待消费者热情回归，周家的生意，或许能迎来复苏。<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangSC-light; font-size: 14px; letter-spacing: 1.1px; text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 1.1px; text-align: right; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); font-family: PingFangSC-light; font-size: 14px; letter-spacing: 1.1px;">图片<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); font-size: 14px; letter-spacing: 1.1px;">来源：<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); font-size: 14px; letter-spacing: 1.1px;">周大生，除标注外</section> <link rel="stylesheet" href="//www.fqlook.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_lry" id="wcn_editor_css"/>

半度微凉 发表于 2024-5-13 21:06:08

黄金高位正常回落

永不止步 发表于 2024-5-14 02:07:48

早期开始第一桶金是不是出国赚回来的

清香百合花 发表于 2024-5-14 07:51:14

做啥都不容易了。

福清融强贺医生 发表于 2024-5-18 21:27:35

什么企业都有些困难

福清遍天下 发表于 2024-5-19 21:47:21

黄金市场被美国做空，故意涨价收割各国财富！

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看福清's Archiver

145亿身家的福清大亨，黄金也不好卖了